Manager, Loyalty

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

We are hiring a Manger, Hard Discount Loyalty reporting to the Director, Loyalty. The Manager will provide objective, effective analysis and recommendations for loyalty initiatives for the PC Optimum program. Utilizing data and analytics, the Manager will find opportunities, develop solutions, and build plans to integrate loyalty within business plans and strategies. This role will involve various aspects of loyalty and analytics including analytics reporting, loyalty offer development, and customer segmentation expansion. On a regular basis, the manager will work with various cross-functional teams in the business (Category Teams, Loyalty Operations, Promo & Allocation Teams, Marketing, Enterprise teams etc.) to build strong relationships and ensure timely program execution.

What You'll Do:

• Support the execution of loyalty campaigns at Loblaws by designing, planning, and coordinating promotions loyalty offers for the Hard Discount division.
• Help provide thought leadership on loyalty offer strategy. Optimize loyalty investment to increase incremental sales and profit.
• Prepare and communicate weekly reporting on loyalty campaign performance, including measuring incrementality and return on sales, and conducting investigative analysis for all loyalty promotions to provide insights and findings.
• Work closely with the Director to support and review the loyalty P&L, providing forecasting, regular reports and insights on variances vs forecast and plan.
• Leverage customer data to deliver relevant insights to drive business strategy.
• Synthesize large amounts of data from multiple sources, including customer transaction data, consumer & syndicated research, market share, and campaign results. Extrapolate and interpret appropriate information to deliver recommendations.

What You'll Need:

• 3-5 years related work experience within Analytics, Category, Merchandising, or related Business role
• Experience ideally in Retail or the CPG industry with a background in Business, Consumer Finance, Computer Science or Data Science would be an asset.
• A strong analytical knowledge and problem solving approach.
• Ability to synthesize large amount of data into insights.
• Excellent communication skills and the ability to story-tell effectively using data.
• Comfortable working in a professional environment interacting with all levels within the organization and collaborating with cross functional teams.
• Demonstrated strong business sense and passion for the loyalty member experience.
• Advanced knowledge of MS Excel is required.
• Knowledge of SQL, Python, Teradata, R, PowerBi, or Tableau is an asset
• The ability to work in a fast-paced, dynamic environment, and lead multiple initiatives within timelines.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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