Data Analyst

As Learfield continues to operate as a leading media and technology company in collegiate athletics, we will continue to invest in cutting-edge analytics to unlock the next wave of growth in college sport.

Learfield is looking for a Data Analyst, who will be a part of the strategic vision of Learfield’s data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions.

As the Data Analyst, you will work with Learfield’s data and analytics team in aggregating, developing, and analyzing the data associated with Learfield’s Fanbase platform. Fanbase is Learfield’s data and analytics platform that powers our strategic fan insights across the enterprise, leveraging cutting-edge analytics to unlock the next wave of growth in college sports. By aggregating data across ticketing, sponsorship, digital and social channels, commerce, and more, Fanbase helps Learfield and our school partners to better understand how fans engage with college athletics. Fanbase allows our teams and partners to realize stronger marketing efficiency and effectiveness, as well as to increase commercial opportunities through ticket / merchandise sales, development funding, etc.

This role will report to the Learfield Amplify Director and university athletic administration.

Responsibilities:

• Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.

• Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy

• Support Learfield with tracking sponsor sales and activation statistics

• Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team

• Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation

• Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring

• Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data

• Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.

• Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities

Minimum Qualifications:

• 1+ years of data & analytics-focused work

• Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.

• Proficiency in at least one programming language such as SQL, R, Python, etc.

• Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office

• Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required

• Can translate your knowledge & experience to business use-cases and prioritized work

• Sports/media/entertainment or sponsorship experience is a plus, but not required

• Must possess a high level of integrity and honesty; ability to influence others through leading by example  

• Manage time effectively and orchestrate multiple tasks simultaneously

Preferred Qualifications:

Bachelor’s degree or equivalent in related technical field e.g. Sports Business Management, Compute Science, Economics, Mathematics, Physics, Information Technology, etc. 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.