Marketing Data Analyst

Job Title: Marketing Data Analyst
Location: Huntington, WV
Organization: Marshall Health Network
Reports To: VP, Chief Strategy Officer

Position Summary:
Marshall Health Network is seeking a Marketing Data Analyst to support the System Marketing Department and Administrative Team. This role is responsible for overseeing office functions to ensure that budgets, projects, and deadlines are met while services are delivered effectively and efficiently. The ideal candidate will have a strong background in data analysis, marketing strategy, and reporting.

This position involves developing and managing annual marketing budgets and plans, analyzing financial and statistical data, managing media schedules, and supporting community giving programs across all Marshall Health Network entities.

Key Responsibilities:

• Prepare monthly and quarterly financial statements for Strategic Marketing and Planning

• Develop detailed reports, strategic updates, and executive-level presentations

• Track return on investment (ROI) independently and report on a quarterly basis or as needed

• Manage and analyze data from the Customer Relationship Management (CRM) platform

• Support service line development and planning initiatives through research and data analysis

• Collaborate with external vendors, consultants, and marketing firms to ensure alignment with overall marketing strategy and organizational goals

Education:

• Bachelor’s Degree required in Marketing, Business, Analytics, or a related field

• Master’s Degree preferred

Experience:

• 3–5 years of relevant experience in data analysis, marketing operations, or strategic planning

Skills and Competencies:

• Strong analytical and quantitative skills

• Proficient in data management tools and CRM platforms

• Ability to synthesize complex data into actionable insights

• Strong communication and presentation skills

• Excellent organizational and time-management abilities

Physical Demands and Working Conditions:
The position requires the ability to:

• Perform tasks involving fine motor skills such as writing and typing

• Operate computers and related office equipment

• Move about within the office setting

• Hear and see clearly, even with background noise

• Handle moderately complex manipulative tasks

Why Join Us?

Marshall Health Network is a mission-driven, not-for-profit academic health system serving over one million people across West Virginia, Ohio, and Kentucky. Join a dynamic team committed to advancing health, inspiring hope, and making a lasting impact through meaningful, purpose-driven work.