Marketing Insights Analyst

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

The marketing insights team builds the tools and understanding we use to optimize our marketing investment across multiple marketing channels. This role will focus on supporting the marketing team to measure and optimize marketing spend through data analysis, experimentation and reporting.

We're looking for someone who :
● Is results driven and able to drive business impact with data.
● Is comfortable communicating and partnering with marketing stakeholders of all levels
● Is curious and willing to challenge the status quo in a constructive manner
● Is comfortable getting into detail without losing track of the big picture
● Has functional/Technical data analyst skills:

• Proficient in SQL and Excel
• Data visualization and storytelling
• Experience with Experimentation
• Experience with dashboard building

● Has previous experience working with marketing teams
● Has knowledge of a scripting language (such as Python or R) is a plus
● Has expertise in Statistics, Machine Learning and/or Econometrics
● Has experience in online sports betting or gambling
What you will be doing :
● Analysis and insight
● Take on deep dive projects to dig into performance issues or opportunities.
● Run analysis to understand root causes of changes in the data/user trends. ● Share your findings in engaging ways through data storytelling.
● Build and maintain self-service reporting
● Build and maintain dashboards and reports for use by marketing teams
● Monitor data pipelines to ensure data is available and accurate
● Ensure that tracking is set up correctly
● Support Experimentation
● Work with marketing teams to design experiments that will give clear guidance on the
right approach.
● Interpret experiment results.

 

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).