AVP, Analytics – Campaign Validation & Process Excellence (L11)

Job Description:

Role Title :AVP, Analytics – Campaign Validation & Process Excellence

Company Overview:

Synchrony (NYSE: SYF) is a premier consumer financial services company delivering one of the industry’s most complete digitally enabled product suites. Our experience, expertise and scale encompass a broad spectrum of industries including digital, health and wellness, retail, telecommunications, home, auto, outdoors, pet and more. We have recently been ranked #5 among India’s Best Companies to Work for 2023, #21 under LinkedIn Top Companies in India list, and received Top 25 BFSI recognition from Great Place To Work India. We have been ranked Top 5 among India’s Best Workplaces in Diversity, Equity, and Inclusion, and Top 10 among India’s Best Workplaces for Women in 2022. We offer 100% Work from Home flexibility for all our Functional employees and provide some of the best-in-class Employee Benefits and Programs catering to work-life balance and overall well-being. In addition to this, we also have Regional Engagement Hubs across India and a co-working space in Bangalore.

Organizational Overview:

Our Analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth.

Role Summary/Purpose:

AVP-Analytics, Campaign Validation & Process Excellence (People Manager) role is a part of India Analytics Hub (IAH) and reports to Marketing Measurement leader in IAH. The desired employee is expected to lead a highly motivated team, provide strategic thought leadership and actively contribute to the development and execution of the analytics roadmap for the Campaign Validation & Process Excellence team, along with delivering actionable and scalable solutions to effectively validate across the marketing measurement products suite.

The position is remote, where you have the option to work from home.

Key Responsibilities:

• Develop and implement a time-bound, tangible, and actionable analytics roadmap & vision for the Campaign Validation & Process Excellence team.

• Provide strategic thought leadership in optimizing and scaling up current deliveries and solutions to our business teams.

• Lead and execute Enterprise and Platform specific validation projects/solutions across our Marketing Product suite, such as Campaign ROI Tool, Campaign Performance Insights Tool (CPI) etc. from scoping to delivery.

• Collaborate with other teams to enhance the current Campaign Set-up and Execution process.

• Work hands-on across the entire Marketing Measurement product suite to derive key insights and recommendations to further enhance, optimize and streamline the current tools and processes.

• Actively manage the external vendor teams supporting end to end validation and maintenance of marketing tools to drive efficiencies across the system as well as implement solutions to reduce manual effort in future.

• Help maintain documentation of all tools and solutions to drive clarity on processes/definitions as well as knowledge retention.

• Build strong relationships with US and IAH teams to communicate the value proposition of the team and drive engagements and business impact across the enterprise.

• Foster a culture of innovation & learning within people with high emphasis on sustainable & scalable practices. Acquire proficiency with different data tools and software to improve current capabilities and create new products and solutions

• Deliver on people management responsibilities including team planning, hiring, performance evaluation and career guidance

• Deliver projects, adhering to expected timelines, accuracy & compliance with meticulous project management and mentor team members on analytical, technical, and functional subject matters

• Contribute to & Lead internal initiatives, perform other duties and/or special projects, as assigned.

Required Skills & Knowledge:

• 5+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data

• 5+ years of experience in project management with ability to define & refine best-in-class delivery model for teams, devise alternative approaches in an agile manner

• 3+ years of experience in BI tools, e.g., Power BI, Tableau, Birst, etc.

• 3+ years in marketing analytics, with a focus on campaign validation and enhancement.

• 3+ years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation, and recognition

• Strong knowledge of statistical methodologies and confidence tests

• Ability to solve complex technical and people-oriented problems with minimal supervision

• Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills

• Strong written/oral communication & stakeholder management skills.

Desired Characteristics:

• Superior thought leadership and framework based solutioning abilities

• Experience in storytelling, presenting to senior leaders with strong communication skills

• Innovative mindset that looks to improve current capabilities and discover new ones

• Experience working with Python and R, preferably in a Linux-based cloud environment such as AWS

Qualifications/Requirements:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 6+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 8+ years of relevant analytics/data science experience.

Work Timings: This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details. 

The position is remote, where you have the option to work from home.

For Internal Applicants:

• Understand the criteria or mandatory skills required for the role, before applying

• Inform your manager or HRM before applying for the role on Workday

• Ensure that your professional profile is updated (fields such as education, prior experience, skills) and it is mandatory to upload your updated resume (Word or PDF format)

• Must not be any corrective action plan (First Formal/Final Formal, PIP)

• L9+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible

• L09 + Employees can apply

Grade/Level: 11

Job Family Group: