Lead Quantitative Marketing Analyst

Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you. 
In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly 
on serving those in the medical industry. With healthcare in our heritage, we soon expanded 
to serve high-earning professionals in many 
other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.
Today, BHG Financial has firmly established 
its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.
Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers.  
From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.    

Who You AreYou are a motivated Analytics professional who is passionate about driving acquisition performance through data-backed strategies and testing initiatives. As a key member of this team, you will be responsible for shaping and optimizing the end-to-end outbound acquisition strategy of our growing customer base. This will include setting the data-driven targeting, segmentation, and cadence strategy across a multitude of online and offline channels, measuring campaign effectiveness, and contributing to the overall creative test & learn agenda. In this role, you will demonstrate analytical methods such as data mining, segmentation, customer profiling, and experimentation with the goal of measuring and understanding marketing campaign effectiveness and assessing customer behaviors.

What You'll Do

• You will report, measure, and analyze outbound marketing campaigns as they relate to the profitable acquisition of our target audiences
• You will assess the effectiveness of targeting and segmentation schemes to optimize marketing outbound efforts while ensuring profitability and maximizing customer lifetime value
• You will monitor existing metrics, develop and propose new metrics, and work across the marketing organization to make actionable intelligence available to marketing partners
• You will work with the modeling and credit teams to assist in the deployment of response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools

What You'll Need

• Bachelor/Master’s degree with quantitative background (e.g. Statistics, Math, Engineering, Economics, Operations Research) 
• 5 years of experience in analytics with strong written and verbal communication skills
• Prior lending (banking/fintech) experience is a strong plus
• SQL, R, Python data modeling and analysis skills; experience in data modeling or database configuration; Advanced Excel
• Expertise in data visualization tools such as PowerBI, Tableau, or similar platforms.

Life at BHG FinancialAt BHG Financial, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player, and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG FinancialWe strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG Financial include:
•Medical/Rx/Dental/Vision coverage for employees and their eligible family members•Competitive PTO and vacation policies•1 Friday off each month for Wellness Weekends•Company 401(k) plan with employer contributions after one year•Company-sponsored training and certification opportunities•Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses•Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.