Product Marketing Lead - Data and AI

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce. Our brand promise - Makes Work Life Better TM- Reflects our commitment to employees, customers, partners and communities globally.


Location: Work is what you do, not where you go. For this role, we are open to remote work and can hire anywhere in the United States.
About the opportunity
Dayforce is seeking a passionate and forward-thinking Product Marketing Lead to drive the messaging, positioning, and go-to-market strategies for our data, AI, and extensibility offerings. In this role, you’ll bring thought leadership, creativity, and analytical depth to help shape the way we bring innovative HCM technologies to market.
You’ll work cross-functionally with Product, Sales, and Marketing to develop go-to-market strategies, differentiated messaging, and enablement materials that resonate with both technical and business audiences. From product launches and analyst briefings to web content and sales pitches, you’ll play a key role in telling a compelling story that inspires and informs.
This is a strategic and highly visible role responsible for educating internal teams, activating prospects and customers, and helping drive Dayforce's continued growth in a rapidly evolving HCM landscape.
What you’ll get to do
• Market Strategy: Identify trends and shifts across data, AI, and extensibility within the HCM industry. Develop and adjust strategic plans to target evolving market opportunities.
• Market & Competitive Intelligence: Track insights from analysts, influencers, and competitors to inform content creation, messaging, and product positioning.
• Messaging & Positioning: Create differentiated value propositions, sales decks, and demand-generation assets for Dayforce data, AI, and extensibility offerings. Ensure web and sales channels reflect accurate positioning.
• Buyer Insights: Gather and synthesize persona insights from research and field data to support tailored sales and marketing efforts across buyer journeys.
• Product Launches: Own go-to-market strategy for new product introductions and enhancements. Define product naming, pricing strategy, messaging, and value delivery in collaboration with Product, Enablement, and Sales.
• Sales Enablement: Equip sales teams with the knowledge, tools, and content needed to confidently present Dayforce’s offerings to prospective customers—supporting key events like sales kickoffs and strategic deals.
• Customer Growth Strategy: Partner with Customer Success and Product to identify and act on cross-sell and upsell opportunities across the customer base.
Skills and experience we value
• 12+ years of experience in B2B SaaS with at least 5 years in product marketing, outbound product management, or similar advisory roles.
• Deep knowledge of data, AI, and extensibility technologies—especially in the context of HCM.
• Subject matter expertise in areas such as data architecture, responsible AI, and SaaS partner ecosystems.
• Proven success partnering closely with Product Management on roadmap, positioning, and packaging decisions.
• Exceptional storytelling and presentation skills—able to build compelling narratives that connect with a wide range of stakeholders.
• Strong executive presence and the ability to influence cross-functional teams.
• Experience crafting high-impact demo flows for 1:many engagements that clearly communicate product value.
• High learning agility with a strong ability to understand and communicate complex technology topics.
• Forward-thinking technologist who anticipates how AI and extensibility will reshape HCM and the future of work.
• Highly organized, self-directed, and driven by measurable results.
• Analytical thinker who thrives on data and insights to shape decisions and drive strategy.
• Ability to work under pressure in fast-paced environments, independently and as part of a team.
• Must have a valid passport and ability to travel internationally as needed. #LI-REMOTE


What’s in it for you
Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.
We encourage individuals to apply based on their passions.
Dayforce encourages personal and professional growth. We offer excellent time away from work programs, comprehensive wellness initiatives and recognition through competitive pay and benefits.
With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself.
About the Salary Ranges

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization.
Fraudulent Recruiting
Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com or @Ceridian.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud