Principal Specialist: Loyalty Analytics

When it comes to putting people first, we're number 1. 

The number 1 Top Employer in South Africa. 
Certified by the Top Employer Institute 2024.

Role Purpose/Business Unit:

After only a few short years and already rated as the second-best Loyalty platform in South Africa, as Product Owner Loyalty Analytics you will be responsible for ideating and maintaining all algorithms and processes related to the Loyalty function within Vodacom South Africa. This includes but is not limited to dynamic pricing, below the line marketing activities, budget optimisation, proof of concepts, voucher optimisation and post implementation reviews. You will be required to work with and lead a diverse group of internal and external stakeholders to deliver solutions that drive engagement and reduce churn across a large spread of consumer- and enterprise segments.

The Product Owner takes P&L accountability for all reward- and activity management functions and ensures targets in line with overall commercial objectives are achieved.

This role functions in an Agile and tribe structure and is also responsible for overall prioritisation of key features and enhancements at each stage of the product development lifecycle.

The Product Owner represents the business stakeholders and is the voice of the customer guiding individual DevOps teams, responsible for ensuring that the delivery team delivers value to the business.

Key accountabilities and decision ownership:

•    End to end management of the loyalty platform.
•    Exploratory and diagnostic analytics.
•    Prepare and deliver high quality and concise presentations on the performance of initiatives.
•    Define, monitor and enhance reports as it relates to Loyalty.
•    Provide input into commercial meetings to assist in decision making processes.
•    Driving the adoption and monetization of the Vodacom Loyalty program. (Execution of tactical campaigns using CVM & selling personalised propositions)
•    Leveraging the loyalty platform to drive Vodacom strategic objectives (Revenue, Retention, Activity, New Channels adoption & multi-product take-up)
•    Drafting and managing the capabilities and features roadmap across its various components.
•    Oversee modelling and rules used in Vodacom loyalty activities (Rewards allocation, budget management & VodaBucks liability).

The ideal candidate for this role will have:

Technical / professional qualifications and experience: 

• Matric essential and
• A relevant 3 year Degree or National Diploma essential in BSc, Actuarial, Engineering, Analytics or related and
• A minimum of 8 to 10 years relevant experience in Analytics essential
• Excellent verbal and written communication skills

Core competencies, knowledge and experience:

• Expert using SQL, Excel, R, Python, powerpoint, or similar tools.
• Experience in working within a loyalty function beneficial.
• Knowledge of statistics and measurement approaches
• Pricing and commercial management.

We make an impact by offering:

Enticing incentive programs and competitive benefit packages
Retirement funds, risk benefits, and medical aid benefits
Cell phone and data benefits, advantages fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies

Closing date for Applications: 24 June 2025. 

The base location for this role is Vodacom Midrand Offices.  

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates, and values diversity & inclusion.