Associate Director, AI Enablement & Operations Lead

About the Role:

Grade Level (for internal use):

11

About the Role:

The Team:
This role is part of the Demand Generation function within Enterprise Marketing, reporting into the Director responsible for In-bound lead management and account-based marketing (ABM). As marketing at S&P Global embraces AI across the funnel, the AI Enablement & Operations Lead will drive the successful implementation, adoption, and continuous improvement of AI-powered marketing tools and capabilities. This individual will work across all marketing teams to scale enablement and maximize the business impact of AI-driven lead generation, personalization, and productivity.

The Impact
This role will accelerate marketing transformation by championing intelligent automation and responsible AI usage across the enterprise. The AI Enablement & Operations Lead will ensure that tools like Drift, Conversica, and any other new AI-powered martech tool—as well as S&P Global’s in-house AI tool SparkAssist—are configured optimally, understood widely, and applied effectively to drive qualified pipeline, enhance customer experience, and improve operational efficiency. They will serve as both a technical enabler and a change agent—building trust in AI adoption while delivering tangible business outcomes.

Responsibilities
AI Tool Deployment & Optimization

• Own day-to-day operations, performance monitoring, and roadmap alignment for AI-powered tools including Drift, Conversica, and future AI applications.

• Collaborate with Martech and vendor teams to configure tools, build workflows, and optimize integrations with Salesforce, Marketo, and Adobe Experience Cloud.

• Lead the design and refinement of prompt frameworks for generative AI tools - including S&P Global’s in-house SparkAssist – to ensure outputs are brand-aligned, operationally effective, and tailored for internal marketing use cases.

• Establish usage standards, best practices, and automation governance policies to ensure scalable, secure, and compliant deployment.

• Assist in developing and communicating the strategic vision for AI integration in marketing, aligning initiatives with the overall marketing strategy.

• Engage with cross-functional stakeholders and collaborate with cross-functional teams to ensure seamless integration of AI tools into the existing tech stack and address technical challenges.

Enablement, Training & Change Management

• Develop and execute internal training programs to drive adoption and responsible use of AI tools across the global marketing organization.

• Create toolkits, playbooks, and use-case documentation tailored to different user groups (e.g., SDRs, campaign managers, content teams).

• Train marketers and content creators in prompt engineering best practices to improve generative AI output quality and usability.

• Facilitate feedback loops between users, product teams, and analytics to refine use cases and identify new value creation opportunities.

• Implement and analyze feedback mechanisms from users to drive continuous improvement in AI tool usage and effectiveness.

Measurement, Testing & Innovation

• Design and execute robust experimentation frameworks (e.g., A/B tests, multivariate tests) specifically for AI-driven initiatives, analyzing results to derive actionable insights and optimize model performance.

• Lead the continuous monitoring and analysis of AI tool performance against defined success metrics, providing actionable recommendations for optimization and strategic pivots.

What We’re Looking For:

Basic Required Qualifications:

• Bachelor’s degree in marketing, Business, Data Science, or a related field; advanced degree or AI-specific certifications preferred

• 5-7+ years of experience in marketing operations, marketing technology, or digital enablement roles, with at least 2 years working with AI tools

• Hands-on experience with AI-driven platforms like Drift, Conversica, 6sense, and/or LLM/NLP enhancement tools. Crucially, the ability to understand how these tools integrate (data flow, API concepts) is essential, even if they're not building the integrations from scratch.

• Familiarity with Martech stack integrations (e.g., Marketo, Salesforce, CDPs, Adobe Experience Cloud)

• Strong understanding of B2B marketing processes and lead flow across sales and marketing systems

• Strong understanding of data management practices, including data quality assurance, privacy, and compliance.

• Proven ability to deliver training programs and influence adoption across cross-functional teams

• Cultural sensitivity and the ability to tailor AI strategies to diverse markets and customer segments, where/if applicable.

• Proven ability to drive the development and communication of the marketing AI roadmap, identifying opportunities for AI in marketing, translating business needs into AI use cases, and articulating the strategic value.

• This role requires a proactive problem solver who can troubleshoot operational issues with AI tools and actively seek out new martech AI solutions that solve marketing problems.

• Understanding the implications of AI ethics for customer experience, brand reputation, data privacy, and compliance is essential.

Additional Preferred Qualifications:

• Experience leading AI implementation projects in a marketing or go-to-market environment

• Background in change management, enablement, or internal communications

• Knowledge of AI ethics, compliance frameworks, or responsible AI guidelines

• Experience designing and optimizing prompts for large language models or generative AI platforms (e.g., OpenAI, Google Gemini, Adobe Firefly), ideally including proprietary in-house models.

• Familiarity with change management frameworks to effectively manage transitions and drive adoption, a plus.

What’s In It for You?

• Innovation Leadership: Be at the forefront of integrating AI into global marketing practices and lead enterprise-wide adoption.

• Cross-Functional Impact: Collaborate with marketing, sales, enablement, and technology teams to design intelligent workflows and lead handling.

• Scalable Enablement: Build playbooks, training, and certification programs that upskill marketing teams on AI capabilities and responsible use.

• Measurable Influence: Shape the performance of marketing automation and conversational AI programs through continuous improvement and analytics.

• Enterprise Visibility: Champion AI value cases to leadership and guide decision-making on future-state AI integrations.

S&P Global company culture and values
At S&P Global, we believe that our diversity drives innovation and success. We are committed to fostering an inclusive environment where every employee feels valued and empowered to contribute their unique perspectives. Our mission is to provide essential intelligence that drives decision-making and shapes the future of global markets. We encourage collaboration and embrace a culture of integrity, accountability, and respect, which allows our teams to thrive and deliver exceptional results for our clients.
We are dedicated to attracting and retaining a diverse workforce that reflects the global markets we serve. Our initiatives focus on creating equal opportunities for all employees, promoting a culture of belonging, and supporting professional development for underrepresented groups. Join us in our commitment to making a positive impact in the industry and the communities we serve.

Return to Work:

Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative, Restart, we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
 

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.  Only electronic job submissions will be considered for employment.  

 

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  
 
US Candidates Only:  The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.  Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group)