Director of AI Productivity

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world. 

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. 

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.  

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you. 

Job Description

The Director of AI Productivity will lead the transformation of how ASOSers work - through the deployment of AI, automation, and modern digital tools. This role will be responsible for reimagining and delivering the platforms, workflows, and experiences that enable our people to do their best work, faster and smarter. The scope spans across all business areas of ASOS, with a mandate to drive measurable productivity gains across the business.

Key Responsibilities

• Define and deliver the enterprise-wide strategy for employee productivity, with a focus on GenAI, agentic workflows, and automation.
• Lead the development of general-purpose applications that enhance the day-to-day experience of ASOSers across functions.
• Build and scale intelligent systems that learn from business outcomes and propose optimised actions.
• Establish success metrics and governance to track adoption, impact, and continuous improvement.
• Act as a thought leader and change agent—championing new ways of working and embedding a culture of experimentation and agility.

Qualifications

About You

We’re looking for a visionary and pragmatic leader who can bridge strategy, technology, and organisational change. You’ll bring:

• Proven experience leading digital transformation initiatives in enterprise environments.
• Deep understanding of GenAI, agentic systems, and automation technologies (e.g. RPA, AI/ML).
• Strong track record in modernising business processes.
• Experience designing and delivering user-centric applications that improve employee experience.
• Familiarity with cloud platforms (AWS, Azure, GCP) and enterprise systems (e.g. Workday, ServiceNow).
• Excellent leadership skills with the ability to manage cross-functional teams and influence at all levels.
• Strong change management capabilities and understanding of organisational behaviour.
• Commercial acumen and ability to align tech strategy with business outcomes.
• A growth mindset and passion for innovation, experimentation, and continuous learning.
• Ability to engage with vendors, evaluate solutions, and drive value from partnerships.

Additional Information

BeneFITS’ 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave + an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits 

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like. 

Want to find out how we’re tech powered? Check out the ASOS Tech Podcast here https://open.spotify.com/show/6rT4V6N9C7pAXcX60kzzxo . Prefer reading? Check out our ASOS Tech Blog here https://medium.com/asos-techblog.