Manager Marketing Analytics-CNN Digital Products & Services

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!

Your New Role…

We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

CNN is seeking a Manager of Marketing Analytics who will be instrumental in CNN’s efforts to expand its digital footprint. This individual should be self-motivated, work well independently and as part of a team, and be passionate about what they do. The Manager will be a core member of the data analytics team and report to the Director of Growth Analytics.

Your Role Accountabilities...

The Manager of Marketing Analytics will

• Partner closely with growth marketing to maximize the impact of paid and organic campaigns around acquisition and retention our new subscription and vertical products.

• Lead analytics for a newly emerging portfolio of digital lifestyle products built for CNN customers.

• Create forecasts and targets for marketing initiatives and new lines of business in collaboration with partners and executives to determine what success looks like.

• Manage a small team of analysts to partner with cross-functionally across Growth, Product, Strategy, and other teams.

• Proactively develop the analytics roadmap for both new products and marketing initiatives.

• Partner with other analytics teams to provide a holistic view of CNN for leadership.

Qualifications & Experience...

• 5+ years in analytics space

• Experience mentoring or managing more junior team members.

• Experience in marketing analytics, particularly campaign analysis.

• Strong working knowledge of digital and product analytics: funnels, cohorts, AB testing, OKR development and tracking.

• Demonstrated experience partnering directly with cross-functional leaders, particularly in product, growth, or start-up contexts.

• Strong interpersonal written and verbal communication skills with the ability to deliver complex messages to diverse audiences.

• Strong track record of proactively identifying and formalizing high impact AB tests with partners.

• Expertise in using SQL to explore and analyze large data sets.

• Experience with BI tools (e.g. Tableau, Looker, PowerBI, etc.).

Key Contributors to Success

• Ability to attract, retain, and develop data talent through caring leadership and an inclusive mindset

• Collaborative approach to partnership

• Comfortable communicating with a diverse set of backgrounds, seniority levels, and knowledge sets, particularly in translating complex data concepts to strategic recommendations

• Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing quality

• A self-starter who is passionate about getting data, using data, making sense of data, and helping others benefit from making analytics driven decisions

Nice-to-Haves

• BA/BS degree or higher in Math, Statistics, Economics, Finance, Operations Research, Computer Science, Engineering, or other related quantitative field

• Experience working in the analytics and insights space in a start-up environment.

• Experience assessing marketing impact holistically through MMM or other methods.

• Experience with digital news or relevant digital analytics experience plus strong interest in news.

• Experience building and leading a small team of analysts.

• Experience with data science programming languages like Python and R.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $91,140.00 - $169,260.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.