Data Analyst, Ogilvy One (Ref. 0102506)

Ogilvy Greece seeks to recruit a highly analytical and data-driven Data Analyst to join its award-winning team and one of its fastest-growing units. The candidate will be responsible for analyzing customer behavior, developing data-driven segmentations, and generating insights to optimize retention, engagement, and personalization strategies. The ideal candidate will work closely with CRM and Performance Media teams to enhance customer lifetime value and improve campaign effectiveness.

Requirements

• Degree in Data Science, Statistics, Mathematics, Economics, or related field.
• 2+ years of experience in data analytics (preferably in retail, FMCG, or e-commerce).
• Proficient in SQL, Python or R; exposure to cloud platforms (GCP, Azure).
• Experience with BI tools (Power BI, Looker) and data visualization.
• Strong analytical and problem-solving skills; ability to translate data into actionable insights.
• Knowledge of marketing analytics and statistical modeling (e.g., MMM, Attribution).
• Excellent collaboration and communication skills.
• Fluent in English.
• Familiarity with marketing automation tools (e.g., HubSpot, Adobe, Salesforce) and machine learning in customer analytics.

Responsibilities:

• Analyze customer behavior, transactions, and engagement patterns to identify high-value segments, churn risk, and reactivation opportunities; build and maintain segmentation models to support personalization.
• Assess CRM ecosystems (data flows, tech stack, segmentation, consent) to uncover opportunities and improve targeting and efficiency.
• Monitor and report on key CRM metrics (CLV, Retention, Churn, NPS, Engagement); conduct in-depth analysis to evaluate campaign and customer engagement impact.
• Present actionable insights and strategic recommendations to senior management; collaborate closely with CRM, Key Account, and Creative teams to shape data-driven engagement strategies.
• Support automation of segmentation and real-time dashboards; stay current on trends in customer analytics and AI-powered CRM solutions.

Benefits

• A competitive package matching the candidate's skills and experience.
• Private medical health insurance program.
• Gain access to the best local and global trainings.
• Privileged access to state-of-the-art AI tools (WPP Open).
• Great work environment.
• Gym/workout membership
  

Ogilvy Greece is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.