Strategy, Data and Analytics Marketing Manager - 99Food

Company Overview

If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.

 

We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).

 

To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.

 

Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.

#LI-Hybrid

Team Overview

 At 99Food, data is at the core of every decision. As the Strategy, Data and Analytics Marketing Manager, you’ll be responsible for transforming data into strategic intelligence — enabling the broader marketing team to deliver highly effective campaigns, city-level initiatives, and measurable growth. This role is both analytical and strategic, helping connect insights to execution across the restaurant and consumer funnels.

Role Responsibilities

• Building and maintaining scalable data ecosystems that enable campaign and promo tracking across EFOs, restaurant online rate, ROAS, and user engagement metrics.

• Partnering with Growth and Regional teams to inform city-level planning with data on restaurant tiers, user segments, and business potential.

• Setting performance targets for conversion campaigns based on potential, restaurant type, and user value by city.

• Recommending investment allocation across channels and moments based on historical performance, audience readiness, and market benchmarks.

• Delivering insights and timely reporting to support decision-making and real-time campaign optimization.

• Collaborating with commercial, CRM, brand, and product stakeholders to ensure data strategy translates into operational effectiveness.

 

Role Qualifications

• 5+ years of experience in marketing analytics, strategy, or business intelligence roles — ideally in tech, retail, or marketplaces.

• A strong understanding of growth marketing dynamics, user behavior, and campaign performance metrics.

• Proven ability to connect data to actionable insights and communicate them to cross-functional stakeholders.

• Fluency in SQL, data visualization tools (e.g., Looker, Tableau), and campaign performance measurement.

• Ability to structure complex problems and deliver clear, strategic recommendations.

• Fluency in Portuguese and strong English communication skills.

 

EEO Statement

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

Diversity & Inclusion

Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.

 

We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.

 

This is our ongoing journey, with much more still to come.

  We reinforce that this position is open to everyone, including pregnant people and people with disabilities (PwD).  I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms