Part-time Marketing Data Analyst - Adobe Analytics / GA4

Overview

Lifeway is seeking a Part-Time Marketing Analyst to support digital campaign performance across Lifeway-owned platforms. In this role, you will leverage tools like Adobe Analytics and GA4 to ensure accurate tracking and reporting of marketing campaigns—including ads, emails, and other key initiatives. Your work will enable data-informed decision-making and improve the impact of Lifeway’s digital strategies. This position requires deep expertise in web analytics and a passion for transforming data into actionable insights.

Why Lifeway? 

This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. 

Learn more about our culture at team.lifeway.com/culture-code 

This is a remote position in the U.S with occasional travel to Nashville for in-person team gatherings. #LI-Remote 

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
• Available to work part-time hours during the 9am-5pm CST time frame
• Maintains digital analytics solutions involving Adobe Analytics and GA4 across Lifeway web properties
• Assures tracking codes and tracking code generation tools are current.
• Creates reports and dashboards as needed and ensure proper tracking is in place for reporting.         
• Collaborates with business leads from marketing to ensure that business requirements are being met and that campaign data is captured and is clean
• Collaborates with vendor(s) for digital programs, projects, and Adobe Analytics data extraction and migration activities
• Develops and maintains documentation regarding governance for analytics solutions and tag management
• Enables integration of data from business partner platforms and back-end systems with analytics to provide a holistic view of digital operations and marketing efforts
• Prolonged periods of sitting at a desk and working on a computer
• Minimal travel,occasionally overnight

Qualifications

Education

High School Diploma required

Bachelor's degree preferred

Masters degree not required

Advanced graduate degree (PhD, etc.) not required

Skills, Knowledge, & Experiences, required

• Available to work part-time hours during 9am-5pm CST
• 3+ years of experience working with a Sales and/or Marketing Operations team
• 3+ years of experience using GA4, Adobe Analytics, or similar tools
• 3+ years of experience in reporting and data analysis with strong analytical skills and mastery of Microsoft Excel and Power BI
• 2+ years of experience in data storytelling using Tableau, Power BI, or similar BI tools
• Proven expertise in campaign tracking
• Strong written and verbal communication skills
• Project management experience in a matrixed environment
• Experience with data mining techniques
• Demonstrated ability to work independently and lead initiatives
• Familiarity with Salesforce products, including Marketing Cloud and reporting tools
• 20 hours per week scheduled. 

Actively involved in an evangelical Christian church