Senior Manager, CRM Strategy & Analytics

Job Summary

Job Description

What is the opportunity?

This role will be a member of the team supporting Marketing, Engagement, and CRM for Avion Rewards. Avion Rewards is a rapidly evolving program which requires the incumbent to be able to think fast, strategize in-depth, and proactively drive initiatives to conclusion with business partners.

What will you do:

• Driving customer engagement through data analysis and working with stakeholders to implement findings into business strategy/campaigns.
• Build a strong understand of the segmentation and targeting rules that are being applied to existing communication channels and recommend improvements
• Provide proactive project management support to ensure cross enterprise marketing strategies are executed to plan and accurately measured post-campaign
• Develop tests for various touch points in a client’s onboarding and post-acquisition life cycle, extract insights out of the tests, and deliver iterative improvements to our channels such as email, push notification, and in-app messaging
• Work with enterprise and third party partners to develop and maintain strategies, models, and processes associated with offer personalization.
• Contribute to continuous improvement of our data collection capabilities, mature our monitoring and reporting stack, and recommend actions to ensure completion of business KPIs.
• Optimize allocation of marketing spend to drive higher acquisition volumes and greater cost efficiency
• Collaborate closely with business and technology partners to assist with implementing technical changes and business rules to various marketing channels

Must-haves:

• Strong technical skills in manipulating data via tools such as Snowflake, Teradata, Tableau, Python and SQL.
• Prior experience in business analytics, marketing strategy, acquisition strategy, or other quantitative strategy roles
• Proven experience in designing marketing tests, analyzing results, and iteratively improving the business based on extracted insights
• Ability to communicate complex technical processes and insights in an audience friendly manner

Nice to have:

• Familiarity with advertising, engagement, and analytics toolsets such as Google Analytics, Salesforce Market Cloud,
• Budgeting and planning experience managing large scale marketing programs
• Prior experience working in loyalty, rewards, or digital advertising businesses

What’s in it for you?  

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Analytics Software, Business Statistics, Data Analysis, Data Compilation, Decision Making, Detail-Oriented, Key Performance Indicators (KPI)

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-19

Application Deadline:

2025-07-03

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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