Business Analyst

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.
 

Job Summary:

As an Analyst at Rakuten Rewards, you will be a key contributor in transforming data into actionable insights that drive business growth and enhance the customer experience. In this role, you will work with large and complex datasets to uncover trends, measure performance, and support data-driven decision-making across the organization. You will collaborate closely with cross-functional teams—including Product, Marketing, Engineering, Operations, and Partnerships to understand business challenges, define analytical approaches, and deliver impactful recommendations.

You will be responsible for building and maintaining dashboards, conducting deep-dive analyses, and supporting experimentation efforts such as A/B testing. Your work will help optimize user engagement, improve partner performance, and identify new opportunities for innovation. The ideal candidate is curious, detail-oriented, and passionate about leveraging data to solve real-world business problems in a fast-paced, collaborative environment.

Key Responsibilities:

• Gather, clean, and analyze large datasets from multiple sources to identify trends, patterns, and actionable insights related to user engagement, cashback activity, and partner performance
• Develop and maintain dashboards and reports to track KPIs and business metrics
• Ensure the accuracy, consistency, and reliability of data by performing regular data validation, cleaning, and documentation
• Support A/B testing and other experiments to optimize user experience
• Identify opportunities to streamline analytics processes, automate repetitive tasks, and improve data workflows for greater efficiency.

Qualifications:

• Proficiency in SQL and data visualization tools (e.g., Tableau, Power BI, Looker).
• Experience with statistical analysis and/or A/B testing. Python or R is a plus.
• Excellent problem-solving skills and attention to detail
• Strong communication skills, with the ability to explain complex data concepts to diverse audiences.
• Experience working with large datasets and cloud data platforms (e.g., Snowflake, BigQuery)
• Familiarity with affiliate marketing, loyalty programs, or e-commerce analytics is a plus.

Minimum Requirements:

• At least 2+ years of experience as a Business Analyst, Product Analyst, or Analytics Engineer, preferably in retail or e-commerce.
• Bachelor’s degree in economics, Mathematics, Statistics, Computer Science, or a related field.
• Exceptional interpersonal skills, both written and verbal.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.