Marketing Science Partner, CPG

The Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Financial Services, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta’s industry leading data science tools and data sets.

Driving measurement with advertisers will require designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients, with media agencies as well as using our third party scaling solutions to help with the set up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact.

The Marketing Science Partner will also focus on customizing existing functionalities or in some cases piloting new, scalable functionalities in partnership with Product, R&D, and Partnerships.

Meta is seeking candidates to join the Marketing Science team with proven analytical and critical thinking skills as well as familiarity with large data sets, Marketing research and data manipulation tools. To successfully influence how advertisers conduct and use measurement, you will work cross-functionally with internal teams and partner closely with the Sales team.Marketing Science Partner, CPG Responsibilities

• Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing “learning agendas”. The best practices and learning agendas will highlights how a client can improve business outcomes
• Work with advertising and industry bodies to create market-leading measurement solutions
• Partner closely with sales to manage a set of accounts and prioritize which clients will get servicing from the team
• Support client engagement with third party vendors responsible for setting up and conducting measurement studies
• Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the “learning agenda”
• Design tests to showcase the power of measurement using client data and Facebook or third-party technology tools
• Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
• Communicate complex research results to a general audience
• Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
• Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices (auction, use of lift tools)

Minimum Qualifications

• Bachelor's degree in a directly related field, or equivalent practical experience
• 8+ years of consulting, research, or analytics research experience and experience using data and numbers to formulate insights
• Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
• Demonstrated leadership experience at an industry level and in particular the skill to build trusted relationships with clients
• Experience communicating technical content to all types of audiences (technical and non-technical) and influencing at executive levels
• Client-facing experience (internal or external), including experience driving meetings and/or influencing through adoption of new products or research methods
• Experience analyzing and manipulating data sets to understand patterns and provide insights
• Proven success working with structured and unstructured data-sets, statistical software, such as R, as well as data extraction tools, such as Hive, Python and/or SQL
• Experience with digital advertising measurement methods and technologies, including field experiments, experimental design, survey sampling, and/or panel data etc

Preferred Qualifications

• Experience managing a complex set of client relationships within the Consumer Packaged Goods industry
• Advanced degree in a quantitative field or an MBA

For those who live in or expect to work from California if hired for this position, please click here for additional information. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$१,२७,०००/year to $१,८८,०००/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.