Senior Product Marketing Manager - Consumer Analytics and Insights

In Consumer Sales Organization (CSO) our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating both physical storefronts and digital visits across Direct and Partner Channels in Gaming, Windows, M365 and Surface. Together with our ecosystem partners, we strategize and implement plans for customer engagement and economic growth. 

As a member of our team, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation and impacting billions of lives around the world. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CSO. 

The Analytics and Insights Team empowers CSO Geographies by driving the connection between market opportunity, audience signals, business targets and customer intelligence. The Senior Product Marketing Manager is responsible for delivering insights that are actionable and drive scale and consistency across all markets in which CSO operates. The role includes socializing insights on regional consumer behavior and emerging retail trends, scaling geographic addressable opportunity analysis and framework, scaling performance and insights, and delivering bespoke analysis that drive business planning, investment decisions and strategic bets facilitating sustainable growth across our three CSO Regions of Americas, Europe, Middle East and Africa (EMEA) and Asia. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. 

Responsibilities

• Analysis of Customer and Market Signals: Leads others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a feature, product, and/or solution; Understands competitor strengths, weaknesses, Microsoft’s competitive positioning, and anticipates the business implications and problem solves to reduce risk and ensure that Microsoft is ahead of the market and priority competitors. Provides guidance when developing insights from market or user research, competitive analyses, and market and industry trends to partner in designing Microsoft’s Go-to-Market strategies and creating a differentiated value proposition. Partner with leaders to interpret opportunities and risks. 
• Product Vision and Strategy: Contributes to or influences the long-term vision and strategy for a broad set of products and/or solutions based on a deep understanding of customer needs, market and user research, competitive landscape, and Microsoft’s business goals and strategy. Knows the roadmap's impact and defines the metrics that capture the market and customer engagement opportunity. Determines the long-term market opportunities and breakout geographies. Establishes trusting relationships with stakeholders. 
• Business Issues and Opportunity Framing: Uses thorough understanding of business and marketplace dynamics, and the perspective of business peers, to examine, challenge assumptions, diagnose, and frame a broad range of business issues and opportunities into a conceptual basis for inquiry. Probes points of confusion to identify underlying problems. Works with the business to define its underlying business need, and scopes analytics requests in order to support key decisions and address intelligence gaps. Connects the business problem to the strategic decision. Asserts a point of view on business issues. 
• Go-to-Market Business Operations: Works collaboratively with internal partners to understand goals and metrics, and develop and track the appropriate key performance indicators (KPIs) to understand performance. Actively recommends KPIs to improve business insights and progress tracking. Aligns and monitors investment impact and growth opportunities across sales channels, customer solution areas (CSAs) and geographies. Examines performance, making insights based on data and recommendations for impact and optimization. 
• Analysis and Insights: Leads or develops analytical plan and modifies as needed. Design and conducts analyses while using a variety of types of data (primary, secondary, social, and business) or methods (e.g., regression analyses, descriptive statistics). Generates insights across studies and sources of data. Identifies opportunities to do additional in-depth analysis that addresses latent issues and challenges business assumptions. Leverages deep understanding of a data source or sources to interpret and interrogate data and identify individual data points or patterns that can inform business decisions. Generates and leverages insights in business consultation to stakeholders within and across multiple disciplines. Serves as a key source of intelligence and knowledge for senior business stakeholders. 
• Storytelling and Communication: Creates content that conveys a simple, clear message and coaches others on ways to create simple, clear insights communications. Leads the communication of insights at the right level and format in order to gain the most impact. Delivers hard messages in the right capacity to get to the proper effect and to think about the story that goes along with the data. Communicates insights and recommendations to senior leaders within stakeholder teams to generate action or business decisions. 
• Cross-Functional Orchestration: Develops partnerships and becomes a trusted advisor with Regional Teams to lead and deliver differentiated customer value and company growth. Drives initiatives and programs across teams to improve organizational goals. Shares demonstrated best practices to relevantstakeholderto improve marketing and business performance. Drives impact through other teams. 
• Specialty Responsibilities: Consistently identifies and ships measurable changes to tools, instruments, models, and/or algorithms that fundamentally improve the existing model and/or framework. Develops operational models that run at scale through partnership with data engineering teams. Develops a working understanding of the Microsoft toolset in artificial intelligence (AI) and machine learning (ML) (e.g., Azure Machine Learning, Azure Cognitive Services, Azure Databricks). Acquires data necessary for successful completion of the project plan. Develops useable data sets for modeling purposes. Breaks down complex statistics and machine learning topics into manageable topics to explain to internal partners. 
• Other: Embody our Culture and Values

Qualifications

Required/Minimum Qualifications 

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in marketing
• OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in marketing
• OR equivalent experience.  

• 3+ years experience identifying and driving long-term sustainable sales growth with technical analytics.
• 3+ years running marketing campaigns
• 1+ year experience translating data science models to actionable business plans and insights.

Additional or Preferred Qualifications 

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in marketing
• OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in marketing
• OR equivalent experience.

• Experience in consumer channels, retail landscape and with emerging trends. 

• Experience supporting  large-scale internal projects through cross group collaboration.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 11, 2025.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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