Senior Insight Analyst

Company Description

The Rank Group is a Venues and Digital gaming businesses. If you’re not sure who we are, you may be more familiar with us through our venue brands; Mecca Bingo and Grosvenor Casino.

We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function.

We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams.

Job Description

We are seeking a highly skilled and versatile Senior Insight Analyst to join our dynamic and data-driven centralised Analytics department.  

This role supports the Grosvenor venue business and will give you the opportunity to provide innovative customer analytics and actionable insights that support recommendations on commercial decisions, on areas like acquisition, CRM, cross-sell strategies, churn and customer behaviour 

This role enables the successful candidate to make a significant impact on our business strategy and customer experience. If you are passionate about data and customer insights, and enjoy working in a fast-paced environment, we would love to hear from you. 

Core responsibilities

• Customer insights: interpret and analyse a suite of daily, weekly, and monthly dashboards to identify key trends, opportunities, and risks across the business.  
• Customer behaviour analysis & modelling​: Carry out deep dive analyses on customer behaviour, including geo-demographics, time of day, and transactional data. Investigate drivers of retention, and providing insights into predictive models to feedback into improvements 
• Segmentation analysis & reporting​: Developing and maintaining customer segmentations to ensure the right offers and experiences for customers. Using customer segments and insight to develop new strategies, e.g. cross sell criteria and framework for analysing succuss 
• Venue & Channel Analytics: Deliver tailored insights across venues and marketing channels, surfacing granular performance patterns and customer behaviours to inform strategies. 
• Stakeholder engagement: Build and maintain close working relationships with key stakeholders across Marketing, CRM and Commercial teams. Present analytical findings and collaborate on strategies to drive business performance  
• Visualisation and Storytelling. Develop compelling data visualisations and narratives to translate complex data into clear, actionable insights for stakeholders across the business 
• Champion customer centricity: advocate for a customer-centric approach throughout the organization, driving commercial and ROI-focused decisions that prioritize both customer satisfaction and player protection. 
• Mentorship: provide guidance and mentorship to junior analysts within the team 
• Ad-hoc analysis: Conduct ad hoc analysis to support various business departments and provide venue specific customer insights that contribute to strategic decision-making. 

Qualifications

• Graduate and/or postgraduate degree in a relevant discipline (e.g. STEM, Maths, Statistics, Physics but not exclusively) or equivalent experience. 
• Previous working experience in an analytical role, preferably within the gambling or gaming industry. 
• Proficient in SQL and one or more of the following: Python, R, SAS 
• Knowledge of Data visualisation software, PowerBI preferrable. 
• Proven ability to analyse large sets and translate them into insights and actionable business recommendations. 
• Strong communication, collaboration, and presentation skills, with the ability to convey complex information to a variety of stakeholders.  
• Passion for learning and keeping abreast of new technologies and data models. 

Additional Information

#LI-IZ1 #LI-Hybrid

Join us to unlock benefits and opportunities that will boost your career journey in a vibrant, inclusive and fulfilling work environment – so you can #BeYourself

Wellbeing@Rank is important... From hybrid working and colleague support networks to menopause support and weekly PepTalks, we’re here for you.  

We’ll also invest in your growth by providing development opportunities, leadership training and cutting-edge industry certifications so you have the tools and resources to help you work, win and grow with us. 

Immerse yourself in new cultures and gain international exposure through our global business. Collaborate with colleagues from around the globe.  

From pensions to bonus schemes, and private medical insurance to life insurance – we've got you covered. 

*Our benefits vary by brand and/or location. Please have a chat with your local Talent Acquisition specialist to find out what’s in place in your location.    

The Rank Group are committed to being an inclusive employer, ensuring that we better understand and meet the needs and requirements of our candidates and customers. 

We aim to do this by facilitating fair and equal access to our services. If you require a reasonable adjustment to be made, please reach out to let us know ahead of your interview.