Director, Revenue Impact Modelling & Performance Analytics

About the Role:

Grade Level (for internal use):

12

Director, Revenue Impact Modelling & Performance Analytics

The Team:

Part of the Enterprise Marketing Strategy and Demand Generation Center of Excellence, this is a key role within the newly integrated Revenue Operations, Performance Analytics, and Martech pillar. As part of S&P Global’s enterprise marketing transformation, this role ensures that investments, tactics, and campaigns are accountable to measurable business impact. The Director will work across data, analytics, and campaign teams to define how marketing success is measured and how its impact on revenue is forecasted, visualized, and optimized.

Responsibilities and Impact:

Revenue Attribution & Impact Modeling:

• Design and operationalize attribution frameworks that connect marketing activity to pipeline and revenue across touchpoints.
• Build and maintain predictive models to forecast marketing-influenced revenue, campaign lift, and investment ROI.
• Partner with Sales Operations and Finance to validate impact models, align on assumptions, and reconcile with GTM definitions.
• Monitor performance trends and proactively flag opportunities or risks to senior leadership.

Marketing Performance Framework:

• Define the enterprise-wide KPI structure for campaign, funnel, ABM, and digital performance.
• Develop scorecards and diagnostic dashboards to guide marketing optimization decisions.
• Design dynamic ‘what-if’ scenario models to forecast the impact of strategic pivots—including budget reallocation, channel mix optimization, and economic shifts—on revenue performance.
• Establish standard methodologies for campaign measurement, segmentation performance, and influence tracking.

Analytics Partnership & Insight Delivery:

• Translate technical outputs into clear narratives for CMO and executive stakeholders.
• Work closely with the Marketing Data Visualization & Reporting lead to develop dashboards and visualization layers.
• Partner with Customer Data Intelligence and CDP/Target teams to align audience modelling with performance insight.
• Collaborate closely with the Marketing Data Enablement team to ensure clean, structured data pipelines and with Corporate Technology to align infrastructure, tooling, and integration strategies.
• Create frameworks to measure personalization, ABM program efficacy, and segment-level lift.

Enablement & Collaboration:

• Support enablement efforts to educate stakeholders on performance models, KPIs, and use cases.
• Coordinate with Corporate Technology teams to ensure analytics models are embedded into scalable tools and supported by enterprise architecture.
• Stay ahead of industry trends in marketing analytics, predictive modelling, and performance strategy.

What We’re Looking For:

Basic Required Qualifications:

• Bachelor’s degree in Data Science, Marketing Analytics, Statistics, Economics, or related field; advanced degree preferred.
• 10+ years of experience in marketing roles, including marketing analytics, revenue modeling, or enterprise data strategy.
• Proficiency in attribution modeling, regression analysis, and forecasting techniques.
• Deep knowledge of B2B marketing funnels, ABM, lead scoring, campaign diagnostics.
• Strong command of tools like Python, R, SQL, and data visualization platforms (Power BI, Tableau, etc.).
• Strong communication skills to convey technical insights to senior stakeholders.

Additional Preferred Qualifications:

• Experience working with Adobe Analytics, Salesforce, Snowflake, Marketo, CDPs, and multi-touch attribution tools.
• Familiarity with CLTV, cohort analysis, and customer segmentation modelling.
• Background in working within Revenue Operations or Performance Marketing Centers of Excellence.
• Exposure to AI-driven modelling, predictive segmentation, or real-time scoring.

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
 

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Global Hiring and Opportunity at S&P Global:

At S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.

Recruitment Fraud Alert:

If you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to reportfraud@spglobal.com. S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law.  Only electronic job submissions will be considered for employment.  

 

If you need an accommodation during the application process due to a disability, please send an email to: EEO.Compliance@spglobal.com and your request will be forwarded to the appropriate person.  
 
US Candidates Only:  The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law.  Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf

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20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)