Data Science CRM & Specials Data Analyst

Transform data into insight. Champion excellence. Drive the future of customer engagement.

At Aston Martin, our Marketing and Communications team is responsible for building global awareness, shaping brand desirability, and cultivating lasting relationships with customers who share our passion for performance, beauty, and legacy.

We are now seeking a Data Science – CRM Data Analyst to join our CRM Performance & Analytics team. This pivotal role blends analytical rigour with strategic thinking to elevate the quality of our customer data, unlock deeper insights, and support intelligent decision-making across marketing, sales, and product planning.

This is a unique opportunity to make a tangible impact at the heart of one of the world’s most iconic luxury brands.

The Role

As a core member of the CRM analytics function, you will lead Aston Martin’s commitment to best-in-class customer data quality within Salesforce, developing governance processes across internal teams, global markets, and our dealer network.

Working closely with our data science agency and internal stakeholders, you’ll translate complex datasets into clear, actionable insights – guiding strategy across CRM, marketing, and regional operations.

Whether you're optimising our Customer Cockpit, building audience segments, or supporting campaign targeting with behavioural and lifecycle data, your work will shape the way Aston Martin engages with its customers – intelligently, meaningfully, and with lasting impact.

What You’ll Bring

• Substantial experience in CRM analytics, operations, or data science roles, ideally within a dynamic or luxury environment
• Demonstrable hands-on experience using Python for data analysis, modelling, or automation – ideally in a CRM or customer insight context
• Hands-on expertise with Salesforce Sales Cloud, particularly in data governance, reporting, and performance monitoring
• A strong track record of implementing data quality initiatives across systems and stakeholders
• Confidence analysing large, complex datasets to uncover trends and inform strategy
• Experience collaborating with both technical and non-technical teams; excellent communication and presentation skills
• Previous success in managing third-party agency partnerships
• A proactive, structured, and commercially aware approach to problem-solving
• A Bachelor’s or Master’s degree in Data Science, Computer Science, Business or a related discipline
• Familiarity with the automotive sector and customer lifecycle analytics is desirable

Why Aston Martin?

This role offers the opportunity to work at the intersection of data science, customer experience and luxury brand strategy. You’ll be part of a team committed to innovation, precision and excellence – where your insight has the power to shape how we understand and engage with our customers globally.

At Aston Martin, your work won’t just be measured in numbers – but in the strength of the relationships, experiences, and decisions it enables.

Belong at Aston Martin
We understand that the incredible beauty, craft, and art that defines an Aston Martin comes from the inclusion of our amazing people.

We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs. We celebrate diversity and are seeking applicants who can bring something different.

Please speak to us if there is anything you need to support making an application with us.

The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd