Senior Marketing Operations Manager - Integrations & Data Quality

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

Thanks to products like Duo Enterprise, and Duo Workflow, customers get the benefit of AI at every stage of the SDLC. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier. All team members are encouraged and expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact across our global organization.

An Overview of this Role

The Senior Marketing Operations Manager (Data & Integrations) is a strategic and hands-on role designed to drive marketing performance through data excellence and system integration within the organization. This role demands a technical and analytical expert who can optimize data flows, manage data quality and enrichment processes, and ensure seamless integration across our marketing technology stack. You'll be responsible for maintaining data integrity, implementing sophisticated data enrichment strategies, and troubleshooting system interconnections while continuously improving our operational efficiency and data-driven marketing capabilities.

What You’ll Do  

• Oversee strategic and operational initiatives focused on data quality, enrichment, and system integrations to drive performance improvements, continuously enhance the impact of marketing data, and help the company continue along its fast growth trajectory.
• Collaborate across functions to structure data-related problems, conduct analysis, and drive to solutions through a rigorous, data-driven process.
• Create and manage detailed project plans for data initiatives with clearly defined deliverables and resources, coordinate work streams and dependencies with meticulous attention to detail, track and communicate progress, and proactively identify and address obstacles.
• Solve complex data integration and quality problems with significant business impact while working independently and leveraging manager feedback on critical issues.
• Provide strategic input on marketing technology and data decisions, explaining complex technical concepts and influencing others to adopt different perspectives.

Own and optimize marketing technology stack, including: 

• Full administration and strategic management of Marketo, Workato and Iterable & data enrichment platforms (Zoominfo, Cognism)
• Leading & managing data hygiene initiatives including RingLead deduplication management
• Manage UserGems for account intelligence and job changes tracking
• Develop and implement AI-driven marketing technologies and workflows
• Oversee Hightouch management and data activation workflows
• Ensure seamless data flow and integration between marketing tools and other business systems
• Develop and maintain comprehensive data governance and integration strategies across marketing technology platforms
• Drive continuous improvement of marketing technology performance & data quality through advanced analytics, reporting, and strategic optimization

What You’ll Bring 

• Advanced technical proficiency with data enrichment and data hygiene platforms (Zoominfo, Cognism, RingLead)
• Advanced technical proficiency with marketing automation platforms (Marketo, Iterable preferred); MCE certification and Marketo development skills (Email & Landing Page) a plus
• Deep understanding of marketing technology integrations, APIs and data management
• SQL knowledge and Snowflake experience a plus
• Experience with Job Changes Tracking Platforms a plus (i.e: UserGems)
• Experience with system integration platforms (Zapier, or similar iPaaS solutions) for connecting marketing tools is a plus
• Excellent analytical and problem-solving skills with strong attention to data accuracy and quality
• Ability to work successfully with little guidance while maintaining exceptional attention to detail and organizational standards 
• Strong capacity to model organizational competencies and contribute to high-performing team dynamics
• Proficiency in managing complex marketing technology ecosystems and driving digital transformation initiatives
• Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders

About the team

The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.