Staff Product Manager (Ecommerce)

Join us in creating a better way!

At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We’re creating a better way – one that’s transparent and trustworthy for both our consumers externally and our employees internally. 

Move your career forward while connecting countless people to the life- changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We’re always on the lookout for creative opportunities to do right by our customers, and each other. Together, we’re creating a better way to work, united by our common passion to make a difference.

The Staff Product Manager does more than “gather requirements from stakeholders.” We are looking for PMs who are both tactical AND strategic. We work with marketers, designers, and engineers to solve some of the most complex, emotionally fraught problems consumers will ever face in their lives. So, we take the insights we’ve gained about our customers, how they shop for healthcare, and their needs, and use them to help shape product strategy and invent new products.

You will also have to see both sides of the products. Not only will you see products from the customer viewpoint, but you’ll also learn about how they are shaped by insurance agencies and the government. If you want to be in the middle of one of the most important conversations in America, then work here.

If you have a passion for eCommerce and SEO, this is an interesting place to hone your craft. We aren’t trying to convince people to want some cool new app – we are trying to help them feel more comfortable with something they absolutely have to buy. We are always asking ourselves where we might be losing, confusing, or distressing our customers, and what we can do to fix that. It’s a fun and absorbing challenge.

Our company has revolutionized the distribution of health insurance in this country and we’ve only just begun. You could be one of us if you…

• Have a passion for eCommerce to lead domain and ecosystem strategy
• Have exceptional communication and leadership skills
• Have experience gathering, analyzing, and maintaining applicable data to inform and drive your decision making
• Have a proven track record for delivering successful projects to market on time and on-budget
• Have a proven track record for effectively managing a team of high-achievers
• Want to make a difference in a marketplace that is the focus of the nation’s attention
• Demonstrate eHealth’s values in your behaviors, practices, and decisions.

What you will do:

• Drive e‑commerce strategy and site ecosystem optimization—including domain architecture, global navigation, homepage and key entry‑page design—while maximizing SEO performance and enhancing site discoverability.
• Work closely with customers, partners, engineering, data science and leadership to define the product strategy and roadmap for an AI-First SaaS CRM solution to positively impact customer success
• Own the related product strategy and roadmap to improve website engagement and performance, focusing on conversion rate optimization and overall user experience.
• Collaborate closely with business leads, Marketing, SEO, and other cross-functional teams to ensure alignment and successful execution of the product roadmap.
• Lead efforts to improve technical SEO across the websites, collaborating with marketing, product, and development teams to implement best practices.
• Manage ongoing improvements in website speed and performance, including regular monitoring and reporting to SEO, Marketing, business stakeholders, and senior leadership.
• Conduct technical audits to identify areas for improvement and resolve technical issues that impact site performance, crawling, and indexing.
• Optimize website structure, URLs, internal linking, and mobile accessibility for better user experience and SEO performance.
• Partner with web developers and content creators to ensure alignment on SEO initiatives and product enhancements.
• Monitor and analyze key performance indicators (KPIs) to measure the success of website initiatives and identify areas for further optimization.
• Use both quantitative and qualitative feedback to prioritize initiatives to improve the user experience, ensuring transparency and clarity in communication.
• Optimize product development processes to deliver projects on time, within scope, and on budget, driving innovation and maximizing team impact.
• Collaborate with stakeholders across business units to ensure alignment and successful product delivery
• Demonstrate eHealth’s values in your behaviors, practices, and decisions.

 Basic Qualifications:

• 7+ years of product management experience, or product management experience combined with climbing through a related discipline (e.g., engineering or design)
• Demonstrated entrepreneurial drive and ability to manage toward a vision while dealing with complex, shifting requirements
• Experience developing strategies around website conversion optimization on desktop and mobile
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done
• Strong understanding of HTML, CSS, JavaScript, and web development
• Coding or scripting skills, such as Python, JavaScript, or SQL.
• Proficiency using SEO tools such as Google Analytics, Google Search Console, Screaming Frog, SEM Rush, Ahrefs, etc.
• Knowledge of keyword research and implementation strategies
• Ability to interpret large amounts of data and provide actionable insight
• Experience with implementing and maintaining SSL certificates
• Understanding of website architecture and its impact on SEO
• Experience working with site entry and landing pages as well as article pages to drive SEO growth
• Experienced with different content management systems (CMS) and solutions and their SEO plugins or modules.

 Preferred Qualifications:

• Bachelor’s degree or better in Computer Science, Design, Business (MBA) or other related fields. If you’ve got proven, great experience but no relevant degree – apply anyway. We love smart, creative people with different backgrounds.

• Experience in health care, insurance, or related marketplace industry, preferably in the (E&I) area
• Understanding of the Individual Coverage Health Reimbursement Arrangement (ICHRA)

What we offer (benefits):

• Generous benefits include medical, dental and vision beginning on your first day of employment
• 401K with matching
• Tuition reimbursement
• Employee stock purchase program
• 12 company paid holidays and flexible time off (PTO for non-exempt)

#LI-Remote

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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.

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Base Pay Range -$137,300 - $171,600

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eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.