Marketing Applied Sciences Manager

Job Description

This is a hybrid role: This position requires to work 3 days on site 2 days at home remote on a full-time basis

As a leader with a strong technical background, you will lead a team of hands-on data science practitioners who are focused on scaling data science work and accelerating time-to-delivery in insights related to marketing budget allocation and near real-time media optimization.

LEVEL EXPECTATIONS:

• A leader of a team with members who possess diverse skill sets and have similar overall objectives. Typically leads other individual contributors and at times leads other people leaders.

EXPERTISE

• Advanced knowledge and broad experience in the areas led, with the ability to identify and leverage experts in different specialized fields.
• Often owns a distinct business area within the function. Serves as a resource to their team for technical expertise, interaction with other teams and departments, and company policies and processes. Guides direct reports and their teams on scoping out complex problems and developing creative and innovative solutions to the issues.
• Drives change and develops new policies and processes in support of functional and company strategies.
• Exercises independent judgement and influence on key technical decisions within their area(s). Develops operational plans and establishes objectives for the team, allocates resources and delegates assignments. 

COMPLEXITY

• Translates strategies into clear direction for their team. Reprioritizing and reallocating resources as appropriate based on changing business needs. Offers direction to subordinates in accordance with established company policies.
• Enforces company policies that directly impact subordinate employees. Resolves competing demands, sensitive situations, and conflicts within their organization and/or with other teams.
• Develops plans for people resources and ensures that team members are continuing to grow their skills and competencies. Has continued career discussions with their team and knows where to allocate resources based on unique strengths of everyone on the team.
• Regularly engages with subordinate supervisors, customers, and/or professionals in the same functional peer group to address issues spanning multiple sections and units. Demonstrates effective communication skills in conveying results and recommendations across different disciplines.
• Expertly adapts communication style and uses persuasion and occasionally negotiation to convince others to accept new ideas, approaches, concepts, or practices. Deals with the situations where differing opinions, past practices or experiences may significantly constrain agreement.

SCOPE AND IMPACT

• Drives strategy and implementation of large projects impacting multiple departments.
• Is accountable for workforce planning, operational and often financial decisions in the area managed.
• Sets objectives and owns the delivery of metrics and Key Performance Indicators that have direct impact on the achievement of the results in the job area, have measurable contribution into functional results and align with the GM strategic priorities.
• Champions change management and role models GM’s behaviors necessary to maintain a productive team without inhibiting individuality and personal diversity. Influences others within and/or outside the organization that are skeptical or unwilling to accept new concepts, practices, and approaches.
• Builds a team with the optimal mix of talent and experience. Makes internal and external staffing decisions, supports, and guides individual development of direct reports and their teams, drives performance.

What You’ll Do

• Lead and manage a team of data scientists, providing guidance, coaching, and mentorship to ensure successful project delivery and professional growth
• Develop scalable marketing measurement solutions that speed time-to-delivery and have significant business value for our Marketing team
• Develop and oversee the execution of media mix models and marketing attribution from ideation to deployment, ensuring they meet quality, scope, and timeline objectives
• Collaborate across the Marketing Applied Sciences team, along with business stakeholders, to identify, frame, develop, and execute high-impact analytics projects successfully
• Stay up to date on industry trends and advancements in data science and AI/ML to drive innovation within the team
• Foster a culture of collaboration, experimentation, continuous learning, and knowledge sharing within the data science team and broader community
• Manage and allocate team resources effectively to support project needs and team growth

Additional Job Description

Your Skills & Abilities (Required Qualifications)

• 7+ years of experience in Data Science in a corporate setting
• 2+ years of experience in leading teams that built media mix modeling and marketing measurement work
• Strong expertise in statistical modeling, machine learning and/or deep learning techniques, including one or more of the following analytical methodologies: media mix modeling, marketing incrementality measurement, propensity models, pricing, forecasting
• Proficiency in data science programming languages such as Python or R and MMM packages such as robyn, pymc-marketing, lightweightmmm or meridian
• Prior experience with Cloud platforms such as Databricks /Azure or AWS
• Experience with data visualization tools and techniques
• Proven track record of managing data science projects from concept to implementation, delivering impactful business outcomes
• Excellent communication and interpersonal skills, with ability to engage effectively with technical and non-technical stakeholders
• Strong business consulting skills; ability to evaluate the big picture and solve strategic business problems
• Demonstrated ability to lead, mentor, develop, and evaluate high-performing talent

• This position requires the ability to legally operate motor vehicle on a regular basis

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.