Senior Digital PR Data Analyst

We are seeking a Senior Digital PR Data Analyst to join our Publishing department at Better Collective.

As a key member of our team, you will be responsible for analyzing and interpreting data to drive digital PR strategies and campaigns. Your insights will play a crucial role in optimizing our PR efforts and enhancing our online presence.

Job responsibilities

• Collect and scrape data from public domains and internal databases for data driven earned media stories.

• Perform manual data collection from various sources.

• Analyze results and visualize them in an understandable way.

• Validate the accuracy and completeness of collected data.

• Identify and correct errors in data entries.

• Identify opportunities for increased efficiency and scalability.

• Ensure all data is of the highest quality and up to date.

• Able to take complex data and break down to allow people of different levels of data literacy to understand

• Participate in ideation sessions and contribute to data-driven content ideas.

• Design and maintain scalable, automated data collection pipelines, including bots capable of bypassing basic web firewalls, captchas, and IP rate limiting.

• Develop and implement advanced scraping techniques (e.g., headless browsers, rotating proxies, API reverse engineering).

• Apply statistical methods and exploratory data analysis (EDA) to extract insights and support editorial or strategic decisions.

• Visualize data using modern BI tools such as Tableau, Power BI, or Looker, and create dashboards for internal and external stakeholders.

• Monitor and evaluate data trends, anomalies, and emerging patterns that can lead to impactful stories.

Job Requirements

• Previous experience with SQL (Understand Relational Databases), Python, Looker (Google Data Studio) or Tableau.

• Experience analyzing and scraping data for Digital PR purposes.

• Excellent knowledge of English language.

• Min 2 years of experience in Data Analyst role.

Benefits

• Private health insurance

• Sick leave 100% paid

• Canteen with free meals and drinks

• Flexible working hours

• Additional vacation days after two years in the company

We also provide up-to date equipment, entertainment facilities in a modern office right in the city center and more.

Note: Flexible working hours and occasional work from home options in Better Collective help us achieve proper work-life balance. We strongly believe in the magic of teamwork, though, so we come to the office at least three days a week to keep the team spirits high.

Application Deadline

We look forward to hearing from you and accept applications until 1st of August.
Please submit your CV and cover letter in PDF; only applications submitted in English will be considered.

Expected start date: as soon as possible.