Vice President, Health Digital/Social Strategy

FleishmanHillard, a leading global communications agency, is seeking a digitally-savvy, health-forward Vice President of Health Digital Strategy to join our dynamic and award-winning healthcare practice. This leader will drive digital-first communications programs that meaningfully engage patient, provider, advocacy, and policymaker audiences for pharma clients whose products are positively impacting patients’ lives around the world. We’re looking for someone who doesn’t just understand digital — they live it. You’ll serve as a trusted counselor to clients, crafting innovative social and digital strategies, leveraging AI and emerging tech, and guiding integrated paid media campaigns across the healthcare ecosystem.

If you’ve built cross-channel campaigns that move reputations and understand how to reach the right audience with the right message at the right time — especially in a regulated environment — we want to talk to you.

FleishmanHillard is intentional about using diversity, equity, and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. Staying true to our commitment to our people and the communities in which we live and work, we do not discriminate in any aspect of employment on the basis of any characteristic protected by law. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our DE&I goals. 

Responsibilities

• Lead digital-first strategies across social media, web, paid media, and AI-powered communications for health and pharmaceutical clients.
• Develop integrated, multi-stakeholder campaigns targeting healthcare professionals, patients, caregivers, advocacy groups, and media.
• Collaborate with cross-functional agency partners (earned, creative, analytics, media buying, influencer, etc.) and client teams to build and execute connected campaigns.
• Design and oversee paid media strategies — including sponsored content, audience targeting, and performance optimization across platforms like LinkedIn, Meta, YouTube, X, and endemic media.
• Serve as a digital counselor on AI adoption, including how to build and apply prompt training libraries, work effectively with large language models (LLMs), and experiment with emerging GenAI content tools.
• Translate complex health and science concepts into compelling, channel-appropriate creative assets and social copy.
• Mentor and develop digital teams; help elevate their fluency in social best practices, platform trends, and data-informed storytelling.
• Contribute to new business development, digital innovation initiatives, and thought leadership.

What You’ll Bring

• 10+ years of experience in digital communications, with at least 5 in a healthcare or pharmaceutical agency setting.
• Proven track record developing and executing social-first, digitally-integrated campaigns that deliver real impact.
• Deep understanding of social media platform strategy, including organic and paid approaches, analytics, and community management nuances in regulated environments.
• Experience managing omnichannel paid media campaigns with a focus on amplification, segmentation, and sponsored content performance.
• Hands-on knowledge of AI platforms like ChatGPT, Claude, Jasper, or copy AI tools — especially understanding of prompt engineering and LLM capabilities within content and communications.
• Skilled in content strategy, creative development, audience mapping, and channel performance analysis.
• Strong interpersonal and presentation skills, with a collaborative spirit and ability to influence senior-level stakeholders.
• Experience managing large, matrixed teams and working across multiple agencies, departments, and geographies.
• Comfort working in a fast-paced environment that values experimentation, iteration, and smart risk-taking.

Preferred Qualifications

• Bachelor's degree in Communications, Digital Marketing, Public Relations, Journalism, or a related field; Master's a plus.
• Working knowledge of healthcare compliance requirements (e.g., FDA, HIPAA, OPDP).
• Strong grasp of digital measurement frameworks and how to connect performance data to storytelling impact.
• A creative, strategic, and analytical mindset with a passion for health equity, innovation, and digital transformation.

Our Story
We’re more motivated by what we can give than what we receive. That holds true for our colleagues, clients and communities across cultures and time zones. We believe giving our best is only possible in an environment that empowers us to truly be our best, so we focus on creating belonging for all and caring for the whole person. Because when you belong and have what you need to thrive — both at work and in life — you’re free to be you. To pursue your dreams and passions. To be bold and try new things, in the name of personal and professional growth and of work that leads to meaningful progress for the world. So, we respect and support one another amid differences and we acknowledge and celebrate who each of us is. We accept that we don't all have to have the same perspectives, beliefs, background or experiences to do great things together. A combination of our employee experience, industry-leading client work, global community service and contributions to inclusion has earned FleishmanHillard recognition as 2021, 2022 and 2023 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.

FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their week, in accordance with their local office hybrid work policy. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees’ lives. We acknowledge that our people are diverse individuals with unique circumstances and needs, and therefore our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.

FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team or call 314-982-1700 and ask to be connected to Talent Development.

The anticipated salary range for a Vice President is $77,000 - $175,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.