Senior Marketing Data Analyst

At Microsoft AI (MAI), we are on a mission to use AI responsibly to make everyone more informed, capable, and supported. We are inventing an AI Companion for everyone—an AI with real personality and emotional intelligence that’s always in your corner. MAI builds Microsoft’s most impactful consumer experiences, including Copilot, Bing, MSN, Edge, and Microsoft Advertising, and develops the proprietary foundational AI models that power them. We work closely with teams across Microsoft and the full AI stack to deliver on Microsoft’s AI ambitions. Within MAI, the Advertising & Monetization team drives both direct (paid by the customer) and non-transparent (third-party funded) monetization across Microsoft properties. As the engine behind digital advertising at Microsoft—including our high-growth search engine, Bing—we’re redefining what modern, AI-powered advertising looks like at the intersection of product, data, marketing, and customer experience.

As a Senior Marketing Data Analyst in the Analytics & Applications team, you work will focus on helping the Marketing organization achieve its long-term business and customer growth objectives through the creation of self-serve data analytics, insights, and reports. You will act as a strategic partner responsible for delivering data models, insights, and analytics that impact the ability to understand our Marketing ecosystem and enable the business to react quickly and drive business growth. You will develop your career, forge effective cross-functional relationships, take on progressively broader responsibilities, and establish yourself as a trusted strategic advisor. You can expect to have sponsorship for your work, support for your professional development, and encouragement to bring your authentic self to work. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

• Develop marketing measurement frameworks that align planning goals with measurable and optimizable indicators.
• Oversee tracking methodologies, ensuring robust multi-channel and multi-device tracking.
• Develop and drive improvements in attribution models (e.g., multi-touch, last-click) to deliver actionable insights for advertisers.
• Identify and leverage appropriate data sources to develop actionable insights and recommendations.
• Translate media performance into business context with impactful recommendations for marketing partners.
• Analyze performance data, brand lift studies, and campaign reports to extract meaningful insights.
• Conduct exploratory data analysis and create data models to support decision-making across marketing and business teams.
• Design learning agendas and test frameworks grounded in clear, strategic hypotheses.

• Other 

  • • Embody our culture and values 

Qualifications

Required/Minimum Qualifications 

• Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 4+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis 
• OR Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 2+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis 
• OR equivalent experience.

• 3+ years of experience in digital marketing at a multi-franchise global brand.
• 3+ years’ experience in scripting and data modelling in Python.

Additional or Preferred Qualifications 

• Bachelor's Degree in Statistics, Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 8+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis 
• OR Master's Degree in Mathematics, Analytics, Data Science, Engineering, Computer Science, Business, Economics or related field AND 6+ years experience in data analysis and reporting, data science, business intelligence, or business and financial analysis 

• OR equivalent experience.  

• 3+ years’ experience in data analysis using SQL.
  
• 3+ years' experience in PowerBI and Analytics on Azure Data Platform.
• Experience with marketing attribution, media mix models, and multi-channel ROI measurement.
• Experience with measurement strategies across full-funnel media campaigns.
  
• Exceptional business judgement leveraging analytical thinking complemented with a bias for action and execution/operational excellence.  
  
• Communication and leadership skills to deliver data-driven insights at an executive level.
  

Data Analytics IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

Microsoft will accept applications for the role until July 12, 2025.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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