Director, Marketing Insights & Analytics

At SpartanNash, we deliver the ingredients for a better life through customer-focused innovation. We do this for our supply chain customers and U.S. military commissaries, retail store guests and, most importantly, our Associates. In fact, we see a day when each will say, “I can’t live without them.”

Our SpartanNash family of Associates is 20,000 strong, ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists. Each of them plays an integral role in SpartanNash’s People First culture, Operational Excellence and Insights that Drive Solutions. Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Job Description:

Position Summary

This position is responsible for developing and executing strategies that leverage data to drive smarter business decisions and improved performance. This role ensures the shopper remains at the center of every decision and requires a visionary leader with deep expertise in retail analytics, shopper behavior, and market trends. The Insights & Analytics team will collaborate closely with key commercial partners—including OwnBrands, Pricing & Promotions, Loyalty & eCommerce, Innovation, Sales, Merchandising, Retail, and Banner teams—to support both retail and wholesale growth.

Here's What You'll Do

Strategic Vision & Growth 

• Develop and implement a comprehensive insights and analytics strategy aligned with business goals. 

• Partner with cross-functional teams to define key metrics and translate insights into actionable strategies that drive performance. 

 

Insights 

• Uncover shopper preferences, behaviors, and unmet needs to inform business strategies and enhance customer engagement. 

• Analyze shopper data to identify trends and opportunities for personalization, targeted marketing, and improved shopper experiences. 

 

Performance Measurement 

• Evaluate the effectiveness of marketing campaigns, media investments, and new product/category launches, providing strategic recommendations for improvement. 

• Identify innovative ways to communicate the impact of insights and data on sales, customer engagement, and organizational performance. 

 

Team Leadership 

• Lead and develop a team of analysts focused on delivering actionable insights and telling the story behind shopper-led trends. 

• Foster a culture of collaboration, curiosity, and continuous improvement across the team and broader marketing organization. 

 

Additional Responsibilities 

• Take on additional responsibilities as assigned or as the business needs evolve.

Here's What You'll Need

Education 

• Bachelor’s degree in Marketing, Business Administration, Statistics, Mathematics or a related field. An MBA is preferred. 

• Equivalent combinations of education and experience will be considered. 

 

Experience 

• Minimum of 10+ years of experience in marketing analytics or a related field. 

• At least 5+ years in leadership roles, demonstrating expertise in strategic planning and team leadership. 

 

Skills & Abilities 

• Strong analytical mindset with excellent communication and interpersonal skills. 

• Proven ability to influence senior leadership and translate complex data into clear, and actionable insights. 

• Proficient in tools like SQL, Python, and PowerBI, with strong skills in data modeling, segmentation and performance measurement.  

• Ability to develop and scale data-driven marketing infrastructure to help teams determine our impact, build data pools for historic benchmarks, and define KPIs.  

 

Travel Requirements 

• Willingness to travel, including overnight stays, up to 25% depending on business needs. 

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Must frequently sit, walk and stand, use hands to handle, grasp, and twist objects, tools, or controls, and use both feet for repetitive movements as in operating foot controls. Must frequently walk, talk, crouch, kneel, bend, stoop, twist, and reach with the hands and arms. Ability to lift up to 75 pounds with assistance as needed. While performing the duties of this position, employees are subject to a warehouse environment and may frequently be exposed to changes in temperature and humidity based on assignment. The noise level in the work environment is usually moderate to high. Employees must be able to work weekends, holidays, days and night hours, and overtime as necessary and as assigned, and must be able to work in the condition specified for 8-10 hours shift as assigned. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. 

We are not able to sponsor work visas for this position.