Performance Marketing Manager (US - West Coast based)

About Appen Appen has been a leader in AI training data for over 25 years, providing high-quality, diverse datasets that power the world's leading AI models. Our end-to-end platform, deep expertise, and scalable human-in-the-loop services enable AI innovators to build and optimize cutting-edge models. 
We specialize in creating bespoke, human-generated data to train, fine-tune, and evaluate AI models across multiple domains, including generative AI, large language models (LLMs), computer vision, speech recognition, and more. Our solutions support critical AI functions such as supervised fine-tuning, reinforcement learning with human feedback (RLHF), model evaluation, and bias mitigation. 
Our advanced AI-assisted data annotation platform, combined with a global crowd of more than 1M contributors in over 200 countries, ensures the delivery of accurate and diverse datasets. Our commitment to quality, scalability, and ethical AI practices makes Appen a trusted partner for enterprises aiming to develop and deploy effective AI solutions. 
At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest-quality AI solutions. We support work-life balance with flexible work arrangements and a dynamic, results-driven environment. Employees have access to competitive pay, comprehensive benefits, and opportunities for continuous learning and career growth.  Our team works closely with the world’s top technology companies and enterprises, tackling exciting challenges and shaping the future of artificial intelligence. 
About the Role: Appen is seeking a Performance Marketing Manager with 3-5 years of B2B experience to own the execution of digital marketing campaigns that drive pipeline, engagement, and growth across key accounts. You’ll be responsible for launching, managing, and optimizing campaigns across paid channels and ABM platforms. 
You’ll work closely with the Senior Manager of Digital and Field Marketing and be expected to take the strategy and run with it, executing across platforms, collaborating with content/design, and reporting back with actionable insights. 

Key Responsibilities:

• Own end-to-end campaign execution across Google Ads, LinkedIn Ads, and display platforms 
• Manage ABM campaigns using platforms like Terminus or Demandbase 
• Build and maintain audiences, track performance, and deliver reporting dashboards 
• Collaborate with content and creative teams on ad assets, landing pages, and email nurtures 
• Monitor campaign performance daily, optimizing for CTR, CPL, pipeline influence, and ROI 
• Coordinate lead routing and tracking in partnership with Marketing Ops and Sales 
• Run A/B tests across channels to continuously improve campaign effectiveness 
• Stay up to date on digital trends, tools, and best practices in B2B tech marketing 

Requirements:

• 3-5 years of experience in B2B digital/performance marketing 
• Strong hands-on experience with Google Ads and LinkedIn Ads 
• Familiarity with ABM tools (e.g. Terminus, Demandbase, 6sense) 
• Experience with marketing automation platforms (HubSpot or Marketo) and Salesforce
• Analytical and detail-oriented, comfortable with reporting and optimization
• Strong project management and organizational skills
• Self-starter with a bias toward action
• Nice to haves: field marketing and marketing operations expeerience

Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.