AI-first PPC Marketing Manager
Toronto, Ontario
CSC Generation
CSC Generation acquires and transforms businesses to drive growth. Discover how our expertise can help take your business to the next level.
At Backcountry, our mission is to connect people to their passions. Our four online storesāwith the gear, knowledge, and inspiration necessary to get out there and chase down lifeās greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.Ā We are building the next-generation AI operating system for retailāone that automates the manual, streamlines the complex, and empowers teams to focus on high-leverage work.Ā We are seeking an AI-first PPC Marketing Manager to architect and execute the next generation of performance marketing. This role will lead the design and implementation of automation workflows, custom GPT-based tools, and scripting to improve how paid search campaigns are run and optimized, while also applying hands-on experience with Google Ads, Meta Ads, and other PPC channels.Ā This role is challenging ā above and beyond the day-to-day responsibilities, youāll have a big role within a fast-paced team.Ā Ā Ā This position will report into Marketing Leadership.
What you get to do every day:
- Design, build, and maintain AI-driven automations and workflows for campaign management, bid strategies, and audience targeting using tools like n8n, Chat GPT
- Custom GPTās, and Python. These will span tools like Excel, Looker, and Slack as well as ad platforms like Google and Meta Ads.
- Launch and optimize campaigns across Google Ads, Meta Ads, and additional platforms
- Apply AI-powered solutions to automate and enhance campaign performance, budget allocation, keyword management, and reporting
- Prototype fast, iterate faster ā ship working automation MVPās within days, not months
- Continuously improve platform tooling by standardizing and evolving internal libraries of reusable automations and GPTās
What you bring to the role:
- 2ā4 years of hands-on experience in paid search, PPC, or digital marketing campaign management
- Hands-on experience building workflow automations using tools like n8n.io, Zapier, Make.com, Retool, or similar
- Deep fluency with generative AI tools, including ChatGPT and prompt engineering
- Proficiency with Google Ads, Meta Ads, and other major ad platforms
- Experience integrating multiple systems (e.g., Google Ads, Slack, Looker) into cohesive flows.
- Comfortable with light scripting, API calls, or working with low-code platforms.
- Excellent communication and collaboration skills
- A mindset of experimentation, velocity, and constant improvement
Whatās in it for you? Joining Backcountry isnāt just about having a seat at the tableāitās about helping redesign the table entirely. Youāll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:āÆ
- Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.Ā
- AI-First Skill Building: Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, youāll build a modern tech stack that sets you apart in any industry.Ā
- Accelerated Career Path: High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.Ā
- Competitive benefits: Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companiesĀ
What our interview process looks like:
- šStep 1: If you align with our vision and meet the qualifications, weāll reach out to schedule a conversation and introduce Backcountry.Ā
- š§ Step 2: Youāll complete a short AI or product-building challenge so we can understand how you approach problems and execution.Ā
- š¬Step 3: Participate in deep-dive interviews with Backcountry leadership focused on your experience, product mindset, and operational thinking.Ā
- š©Step 4: Offer. Weāll move fast for the right candidate.Ā
* Salary range is an estimate based on our AI, ML, Data Science Salary Index š°
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Categories:
Deep Learning Jobs
Leadership Jobs
Tags: APIs ChatGPT Engineering Excel Generative AI GPT Looker MVP Prompt engineering Python
Perks/benefits: 401(k) matching Competitive pay Health care
Region:
North America
Country:
Canada
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