Consultant – Digital Data and Analytics (12 months, home-based, remotely) LACRO Region, PFP

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, hope

PURPOSE OF ASSIGNMENT:   As part of UNICEF’s Digital Strategy, the new Digital Data Analytics Specialist for Latin America and the Caribbean will be responsible for the accurate implementations of the web analytics in the region and for providing statistical and actionable insights for the digital teams.   This Digital Data Analytics Specialist will analyze large volumes of raw data to identify trends that can help improve the performance of digital campaigns in LAC. They will build data products to extract valuable business insights and recommend actions to the digital teams. Therefore, this role will share commercial responsibility for the results of digital campaigns in the LAC region. This position will sit in the Data & Insights team, under the global Digital Team of the Private Fundraising and Partnership (PFP) in UNICEF.   How can you make a difference?    SCOPE OF WORK:   Analytics Reporting and Insights Generation • Support key markets with advanced analytic solutions to address business challenges such as increasing online conversion rates, generating hypothesis for AB testing, understanding conversion paths of digital advertising channels, and Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels, including offline ones such as DRTV and Face-to-Face. • Build digital analytics dashboards encompassing all paid marketing activity, email performance, and other campaign metrics to generate insights that improve online revenue. • Collaborate with the Marketing Activation and Paid Media teams to measure digital performance (e.g. website content, Search Engine Marketing (SEM) advertising, and email communications, including A/B testing) for global campaigns and provide optimization recommendations. • Work with IG team colleagues to enhance donor engagement and retention by leveraging various data sources (CRM, Payment, Online).   Digital Analytics and Fundraising • Provide specialist digital analytics and fundraising expertise to PFP staff in Fundraising Services, Market Development, and beyond. • Contribute to PFP’s overall strategic planning by integrating digital analytics strategy and supporting its implementation across National Committees and country offices. • Offer specialist local digital knowledge to UNICEF National Committees and country offices within the assigned region as needed. • Support markets in maximizing opportunities by leveraging digital marketing tools and technology.   Analytics and Tracking • Manage and implement digital analytics, champion first-party data tracking methodologies and maintain a strong understanding of data collection best practices for GA4 360, in alignment with Global Data and Analytics team standards. • Possess a solid understanding of digital analytics data and how it integrates with other first-party data sources to create a holistic 360-degree view of donors. • (Desirable) Ability to work in Google BigQuery environment and to build, develop, and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics that support acquisition and retention efforts in the market. • Participate in the implementation roadmap for global digital technology solutions, including platforms for online fundraising, email, analytics, and more.   Support the Digital Talent & Knowledge Management Strategy by: • Actively contribute to the development of a global digital analytics community of skilled and engaged professionals who grow, learn, and achieve outstanding results together. • Leverage knowledge management to enhance digital analytics outcomes by identifying, sharing, and replicating best practices and case studies across markets.  

WORK ASSIGNMENTS OVERVIEW:

1. Analytics Reporting and Insights Generation - Support key markets with advanced analytic solutions in order to tackle business problems.
2. Digital Analytics and Fundraising - Provide specialist digital analytics and fundraising knowledge to PFP staff in Fundraising Services, Market Development (and wider).
3. Analytics and Tracking - Implement digital analytics, champion first-party data tracking methodologies and best practices.
4. Digital Talent & Knowledge Management - Actively participate in the digital fundraising community. Identifying, sharing, and replicating case studies and best practices across markets.

DELIVERABLES/OUTPUTS:

Deliverables 1 - 100% due by 31 August 2025 Deliver advanced analytic solutions, hypothesis generation for AB testing, and path to conversion of digital advertising channels resulting to improve online conversion rates.   Deliverables 2 - 100% due by 31 October 2025 Develop and deliver digital analytic dashboards, collaborating with marketing teams, and using Marketing Mix Modelling techniques to measure incremental gains from all fundraising channels.   Deliverables 3 - 100% due by 30 November 2025 Deliver recommendation report to optimize digital performance, website content, Search Engine Marketing advertising, and email communications for global campaigns.   Deliverables 4 - 100% due by 31 December 2025 Work with IG team colleagues to deliver donor engagement and retention activities dashboard/report using various data sources (CRM, Payment, Online).   Deliverables 5 - 100% due by 28 February 2026 Provide input into PFP’s overall strategic planning with a digital analytics strategy and implement it to achieve specific goals, such as improving website traffic, optimizing digital campaigns, and increasing donor.   Deliverables 6 - 100% due by 28 February 2026 Leverage Knowledge Management for improved digital analytics results by identifying, sharing, and replicating case studies and best practices across markets.   Deliverables 7 - 100% due by 31 March 2026 Develop and Deliver data collection best practices & implement digital analytics, champion first-party data tracking methodologies.   Deliverables 8 - 100% due by 30 June 2026 Develop and maintain data models, reporting systems, data automation systems, dashboards, and performance metrics that support in-market acquisition and retention efforts.  

To qualify as an advocate for every child you will have… 

Education: • BSc/BA in Computer Science, Analytics, Mathematician, or relevant field; graduate degree in Data Science or another quantitative field is preferred.   Experience: • Five plus (5+) years of proven experience as a Digital OR Data Analyst. • Experience in SQL/Big Query essential. • Experience with commercial KPIs. • Knowledge and experience in digital projects, campaigns, and Google Analytics implementations and reporting essential. • Experience with attribution models. • Analytical mind and business acumen. • Problem-solving aptitude. • Excellent communication and presentation skills. This is crucial for the role, as it will interact with different stakeholders in UNICEF: technical team, digital leader, and management level positions.   Desired: • Knowledge of R, SQL, and Python; familiarity with Scala, Java, or C++. • Experience using business intelligence tools (e.g. Tableau) and data frameworks (e.g. GCP). • Understanding of quantitative techniques and paid media data.   Language: • Fluency in Spanish & English is required. Knowledge of other official UN languages would be an asset.

 

Remarks:  

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above in the cover letter, If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money. 

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. 

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.