Marketing Data Analyst

Description

Join us in shaping the future of online protection.

Guardio protects millions of people from the threats they never see coming, like phishing scams, financial fraud, and the small cracks in online security that cause big problems. As a B2C company, we build smart, intuitive tools that help individuals and small businesses stay safe, effortlessly. We’re a fast-growing team of over 100, united by a shared goal: to make digital life safer for everyone. Our culture moves quickly but stays human, rooted in transparency, feedback, and collaboration. And yes, we have a good time while we’re at it, with team dinners and traditional karaoke nights.

If you’re ready to work on meaningful challenges, grow fast, and help shape what online safety looks like for the next million users, you’re in the right place.

So, what's the job?

We are seeking a Marketing Data Analyst to join our Data Team. In this role, you will be at the core of our marketing efforts, ensuring data-driven decision-making by addressing the Marketing team’s data requirements and conducting impactful analyses. You’ll provide actionable insights, and contribute to optimizing marketing strategies, performance, and campaigns. This is a highly visible and strategic role that offers the opportunity to shape the company’s marketing efforts through robust data analysis.

You will:

• Serve as the data focal point for the Marketing team, understanding their needs and translating them into actionable insights.
• Develop and maintain complex SQL queries, dashboards, and performance reports to track key marketing KPIs, such as conversion rates, return on ad spend (ROAS), and cost per conversion (CPA).
• Conduct research and ad-hoc analysis to uncover trends, measure campaign effectiveness, and optimize marketing performance (i.e., user journey, attribution models).
• Analyze marketing funnels, user behaviors, and experiments to provide recommendations for improvement.
• Collaborate with stakeholders across teams (Marketing, Product, Finance, R&D) to align on objectives, share findings, and inform decisions.
• Stay ahead of industry trends and marketing analytics best practices to continuously enhance our analytical capabilities.

Sounds great! Am I the right fit?

Well, our guess is you have a good chance of being that person if you check as many of these as possible:

• 5+ years of proven experience in marketing analytics or a related field.
• Extensive experience writing SQL to query large-scale, complex datasets with efficiency and accuracy.
• Strong grasp of statistical concepts like regression, hypothesis testing, statistical significance, and time series analysis.
• A proactive approach, capable of identifying opportunities for improvement and driving initiatives forward.
• A team-player mindset with the ability to collaborate across departments and build strong working relationships.
• Excellent communication skills to convey complex analytical findings to non-technical stakeholders.
• Working experience with BI Front tools (e.g. Looker, Tableau etc..) to create clear, actionable dashboards and reports.
• Strong analytical skills with experience in funnel analysis, campaign performance evaluation, and customer segmentation.

This role is perfect for someone who thrives in a fast-paced, data-driven environment and is passionate about leveraging data to shape marketing strategies and outcomes.

Requirements