Senior BI Analyst

This role is for one of the Weekday's clients

Min Experience: 5 years

Location: Bengaluru

JobType: full-time

We are seeking a data-driven and detail-oriented Senior BI Analyst with strong experience in the retail or FMCG domain. The ideal candidate will be responsible for analyzing sales, inventory, pricing, and customer behavior data to deliver insights that drive strategic and operational decisions across marketing, merchandising, e-commerce, and operations.

Requirements

Key Responsibilities:

• Business Insights & Data Analysis
  Analyze key business metrics such as sales, pricing, inventory levels, and customer behavior to generate actionable insights.
  Partner with cross-functional teams to support demand forecasting, pricing optimization, and assortment planning.
• Campaign & Marketing Analytics
  Conduct Post Campaign Analysis (PCA) to assess campaign effectiveness and understand customer response.
  Perform Root Cause Analysis (RCA) to investigate performance anomalies and identify improvement opportunities.
  Support end-to-end campaign operations, from audience selection and data troubleshooting to performance evaluation.
• Testing & Validation
  Design and execute A/B tests and other statistical methods to validate hypotheses and improve decision-making.
  Measure campaign KPIs such as open rates, click-through rates (CTR), conversions, ROI, and overall uplift.
• Advanced Reporting & Visualization
  Leverage tools such as Microsoft Power BI, Excel, and SQL to build dashboards and conduct deep-dive analysis of customer segments, product trends, and other key performance indicators.
• Stakeholder Collaboration
  Work closely with marketing, CRM, product, and analytics teams to deliver business-critical insights and analytics support.
  Communicate findings clearly and effectively to technical and non-technical audiences.

Qualifications & Skills:

• Proven experience in data analytics or BI, preferably in a retail, FMCG, or consumer business environment
• Strong command of SQL, Excel, and Power BI for data extraction, transformation, and visualization
• Experience with campaign analytics, CRM data, and marketing effectiveness measurement
• Hands-on expertise in A/B testing, root cause analysis, and segmentation
• Excellent analytical thinking, attention to detail, and problem-solving abilities
• Strong communication and cross-functional collaboration skills

Preferred Experience:

• Background in marketing analytics, e-commerce analytics, or CRM performance measurement
• Familiarity with customer lifecycle metrics, behavioral cohorts, and retention strategies

Key Skills:

Retail Analytics | SQL | Power BI | Excel | Campaign Analytics | A/B Testing | PCA | RCA | FMCG | CRM Analytics | Marketing ROI | Data Visualization