Strategic Data Analyst/Tag Manager

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

Title: Strategic Data Analyst/Tag Manager
Direct Manager Title: Senior Director, Digital Strategy

The Role 
Unlock Health is seeking a strategic Data Analyst/Tag Manager to join our growing MarTech and Digital Strategy team. This role is perfect for a data-driven professional who thrives on architecting and implementing comprehensive measurement strategies. You'll work closely with clients to design sophisticated tagging frameworks and analytics strategies that drive meaningful business insights, while ensuring compliance with healthcare data regulations and supporting experimentation initiatives. 

What You’ll Do

• Client Measurement Strategy & Portfolio Management 
  • Identify and develop comprehensive end-to-end measurement strategies for current book of clients in partnership with the Enterprise Analytics team  
  • Define full measurement strategy across the entire client journey 
  • Partner with Enterprise Analytics team to create standardized and custom dashboard templates with current and future client needs 
  • Identify implementation gaps in current tagging infrastructure and growth opportunities 
  • Document tagging infrastructure and gaps that prevent meeting client objectives 
• Technical Implementation & Data Management 
  • Lead tagging, data implementation and configuration across client portfolios 
  • Familiarity with data layer architecture and maintenance frameworks in partnership with the Enterprise Analytics team 
  • Ensure cross-client implementation consistency 
  • Design and implement comprehensive tagging implementation strategies across multiple platforms 
  • Create analytics configuration blueprints for diverse client tech stacks 
  • Maintain detailed documentation for all client implementations 
  • Manage software maintenance and configuration updates to ensure ongoing data availability  
  • Develop and maintain expertise in existing and evolving MarTech platforms of interest to Unlock and its clients  
• Privacy, Compliance & Platform Expertise 
  • Establish organizational stance on privacy and data strategy topics in partnership with the Compliance team 
  • Lead client level legal governance and compliance initiatives, including ADA compliance program in partnership with the Compliance team 
  • Develop expertise in consent management systems and first-party vs. third-party data strategy in partnership with the Data Platform and Enterprise Analytics teams 
  • Ensure HIPAA-compliant data collection and processing frameworks for healthcare clients in partnership with the Enterprise Analytics team 
  • Evaluate and provide strategic recommendations for privacy tools (i.e Freshpaint) 
  • Standardize analytics implementations across Piwik and GA4 platforms 
• Performance Analysis & Client Insights 
  • Conduct strategic performance measurement analysis across digital touchpoints 
  • Develop digital components of integrated marketing reporting frameworks in partnership with Enterprise Analytics that translate complex data into actionable business insights 
  • Create executive-level dashboards and measurement scorecards using cloud-based analytics platforms in partnership with the Enterprise Analytics team 
  • Identify optimization opportunities through data analysis and present findings to stakeholders 
• User Testing & Experimentation Support 
  • Collaborate with UX/UI and Digital Strategy teams to design measurement frameworks for user testing initiatives 
  • Develop tracking strategies for A/B tests and multivariate experiments 
  • Create analytics scenarios and configurations to measure user behavior and conversion optimization tests 
  • Support experimentation planning by identifying key metrics and success criteria 
  • Analyze test results and provide statistical insights on user experience improvements 

Ideal Qualifications

• 5-7 years in digital analytics, tag management, or data strategy 
• Proven experience with Google Analytics 4, Google Tag Manager, Piwik and alternative analytics platforms 
• Experience with enterprise-level analytics implementations across multiple client portfolios 
• Working knowledge of HIPAA regulations and healthcare data privacy requirements 
• Experience supporting A/B testing and user experience optimization initiatives 
• Experience with ADA compliance and accessibility standards 
• Background in client portfolio management and cross-functional collaboration 
• Advanced knowledge of web analytics platforms  
• Strong proficiency with Piwik PRO including its privacy-compliant features and healthcare-specific configurations 
• Proficiency in tag management systems (GTM, Tealium, Adobe Launch) 
• Strong understanding of data layer structure and event tracking 
• Familiarity with JavaScript, HTML, and CSS for measurement purposes 
• Experience with cloud-based analytics and data visualization tools (Lookr/Data Studio, Tableau, Marketing Cloud Intelligence) 
• Understanding of cloud infrastructure and SaaS analytics platforms 
• Knowledge of experimentation platforms (Optimizely, VWO, Google Optimize alternatives, HotJar, Trymata) 
• BigQuery experience  
• Knowledge of Snowflake  
• Ability to translate business requirements into measurement strategies 
• Strong analytical thinking and problem-solving capabilities 
• Experience presenting complex data insights to executive audiences 
• Project management skills for multi-client environments 
• Statistical analysis skills for interpreting A/B test results and user research data 
• Exceptional organizational skills and attention to detail for documentation management 
• Strong written communication skills for creating comprehensive technical documentation 
• Cross-functional collaboration skills for working with diverse teams and stakeholders 
• Strategic thinking ability to develop organizational positions on industry topics 
• Change management experience for implementing new processes and standards 

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: Integrated Marketing/MarTech/CoGs

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