SVP, Media Analytics

Job Description:

This role is remote-friendly.

The SVP Media Analytics, you will build and lead a cross-disciplinary team and will help unify these teams supporting greater thought leadership, efficiencies, strategic direction, and alignment across the agency. We are a department that specializes in turning data into actionable insight to drive media outcomes. Working closely with the EVP, the clients and with the agency leads on each client within the portfolio to be the industry leading voice of analytics innovation, build and lead at team of incredible talent and continually improve operational efficiencies.

The SVP has extensive experience identifying solutions in sprawling media measurement marketplace and has the business mindset to convert into strategic opportunities for our client. You will help to ensure data accuracy and consistent reporting by identifying opportunities to improve processes and procedures, and then driving the implementation of these solutions across the clients and agency. The SVP is both expert in the state of the marketplace today and connected to the data/measurement/technology industry with an eye on evolving our relationship for the future. You will be a crucial collaborative partner to our strategy, audience science, media tools, ad tech, data, and digital, and operational teams across the agency.

You have a background in advertising media measurement, ad/mar technology and exposure to addressable identity solutions. In addition, you will have knowledge of People Based Marketing, brand research, and measurement across personalization & segmentation, all broadcast and digital media, database, and web analytics, as well as testing methods. You will have experience working closely with ad operations teams, a strong quantitative background with working knowledge of new data set identification and onboarding. You should also possess the expertise required to lead and continue building an innovative team, and the confidence to work with our internal executive team and senior clients.

We're looking for a high-energy collaborator who is experienced working across complex pieces of business. You are required to have experience building strong relationships with both our teams and clients. With business acumen and client charisma the candidate will navigate and understand the client's culture, business objectives, and media strategy, and will have an appetite for innovation.

Responsibilities

• Oversee tools, technology and platforms utilized for the client

• Lead agency development efforts for analytics, including new and organic business pitches

• Drive process and procedures to support efficiency and consistency

• Drive strategic thinking and leadership for data analytics, insights and innovation

• Develop close working relationships with our client teams

• Help to set the vision for measurement, reporting, and analytics across all lines of business

• Support and drive the client “test and learn” philosophy for measurement

You will report to the Chief Media, Data & Analytics Officer.

Requirements

• 11+ years relevant Media or Analytics experience

Communication & Relationship building:

• Client-facing experience within media agencies, manage the analytics business for a portfolio of clients

• Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms

• Very strong interpersonal skills, can collaborate across many functions and build bridges of trust and mutual respect

Management & Leadership:

• Agency departmental leadership ability

• Executive stakeholder management & vision setting

• Demonstrated thought leadership within the digital marketing or analytics industries

• Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction

• Mentor and develop skill-set of team

Media Expert:

• Possesses understanding of media planning and buying, with a focus on media metrics

Analytics & Data Storytelling:

• Analytics experience within integrated or digital communications or media agency preferred

• Experience with Data Visualization & Storytelling

• Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency

• Understanding of relational databases and programming languages (e.g., SQL, R, or Python)

• Experience with data sourcing, evaluation, onboarding and integration

• Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data

• Working knowledge of machine learning, statistical testing, & regression modeling

Qualitative:

• Familiarity with attitudinal surveys methods

Ad/MarTech Knowledge:

• Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc. and their advantages/limitations

• Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma

• Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools

The annual base salary range for this position is $196,000-$316,250. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

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Location:

USA - Remote - California

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

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