Data Analyst III

Overview

Fanatics Betting & Gaming is seeking a strategic and technically skilled Data Analyst III to power the analytics engine behind our Fanatics ONE loyalty program and our events that we offer to our high-value customers. This role plays a key part in enabling data-driven decisions across high-value customer engagement, reinvestment strategy, and the performance and operations of both acquisition and retention events. Fanatics ONE delivers a suite of premium experiences, including Fanatics Fest, athlete meet-and-greets, golf tournaments, and major sporting events.

You’ll work closely with stakeholders across VIP, marketing, operations, loyalty, and product to build dashboards, uncover insights, and scale the systems that enhance the experience for our most valuable customers. This is a strategic operator role - not just building dashboards, but actively using data to drive smarter decisions and influence the broader strategic direction of the business.

Key Responsibilities

• Build and maintain interactive Tableau dashboards that track high-value customer program performance, event engagement, and customer reinvestment metrics.
• Write performant SQL queries to extract and analyze large-scale datasets for ad-hoc analysis and recurring reporting.
• Partner with VIP and Events leadership to develop insights that inform customer segmentation, event targeting, and retention strategies.
• Track and evaluate the performance of live and digital VIP experiences, including cost, attendance, and downstream impact on customer behavior.
• Develop predictive and strategic insights to guide ticketing to Fanatics ONE events.
• Collaborate with data engineering to optimize pipelines and maintain clean, reliable data sources.
• Present analytical findings to stakeholders across commercial, marketing, operations, loyalty, and executive leadership.
• Identify opportunities to automate reporting and improve data workflows for scale.

Experience & Skills

• 5+ years of experience in data analytics, business intelligence, or data engineering roles.
• Advanced proficiency in SQL, with experience analyzing customer-level and transactional datasets.
• Strong Tableau skills for visualizing complex data and presenting to cross-functional audiences.
• Proven ability to operate as a strategic analyst, using data not just for reporting but to drive business decisions, optimize operations, and influence cross-functional priorities.
• Experience evaluating event performance and customer-level ROI in fast-paced, consumer-focused environments.
• Comfort with data pipeline design and automation best practices.
• Excellent communication skills with an ability to translate data into strategy for both technical and non-technical audiences.
• A plus: experience in sports, gaming, or entertainment analytics - particularly VIP programs, loyalty systems, or event-based marketing.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $130,000 to $160,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more.  For information about our benefits, please visit https://benefitsatfanatics.com/

 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.