Deputy Lead, Marketing & Sales Data Analyst

Manatal is an HRTech software service (B2B SaaS) company headquartered in Bangkok, Thailand. Manatal is one of the fastest-growing start-ups in the region and is backed by Surge and Sequoia Capital.

Manatal has a global presence and is trusted by thousands of businesses in over 135 countries, and is recognized by Forbes as Best Recruiting Software of 2024 & 2025. Our goal is to transform the entire hiring process by making it simple, efficient, and enjoyable for recruiters, hiring managers, and candidates alike.

Our mission is to offer the best-in-class AI-powered technologies to empower small, medium, and large businesses in their staffing & recruitment transformation.

Role overview:

We are seeking a data-driven and senior Marketing & Sales Data Analyst to join our marketing team to empower our revenue functions with the insights needed to drive strategic decisions and accelerate growth.

This is a unique opportunity to own the data and analytics landscape within a forward-thinking B2B SaaS company. You will work at the intersection of marketing, sales and revenue operations, providing the crucial intelligence that fuels our demand generation and commercial efforts. The right candidate will not only be an expert in data extraction, data manipulation and data visualization but also a partner for Marketing and Sales Leaders with the ability to translate complex datasets into actionable recommendations.

Responsibilities:

• Own the entire marketing and sales data lifecycle, from data integrity and reporting to deep-dive analysis and strategic recommendations.

• Design, build, and maintain automated dashboards and reports for marketing and sales functions (e.g., Demand Generation, Content Marketing, Customer Success).

• Ensure data accuracy and consistency across all revenue operation platforms (B2B Multi-touch Attribution, Web Analytics, CRM, Data Warehouse).

• Own and enhance our data acquisition capabilities by developing and maintaining ingestion protocols via APIs, web scraping, and low-code/AI automation tools.

• Conduct deep-dive analyses to understand user behavior, campaign performance, and the customer journey from acquisition to retention.

• Identify trends, patterns, and opportunities for growth within our acquisition programs and conversion funnel.

• Translate complex data findings into clear, concise, and actionable insights for non-technical audiences.

Ideal requirements:

• 6+ years experience as a Senior Business Analyst or Data Analyst with a strong exposure to marketing and commercial functions, ideally in B2B SaaS, E-commerce, or FinTech companies.

• Deep understanding of digital marketing and revenue core metrics (CAC, LTV, ), funnel modeling, and customer intelligence analysis e.g., cohorts analysis.

• Hands-on expertise in SQL, Python, or other programming languages is a must.

• Solid understanding of data warehouse concepts (familiarity with AWS RedShift and Google BigQuery is a plus).

• Solid understanding of data infrastructure and protocols associated (data ingestion, blending, storage, ); a previous exposure to data workflows built with AI agents/lowcode platforms (e.g., n8n, Zapier, ) is a plus.

• Advanced knowledge of data visualization platforms (Metabase or similar) and Spreadsheet.

• Familiarity with marketing and revenue operation platforms (Google Analytics 4, Hubspot, Segment, Dreamdata, HockeyStack) is a plus.

• Major in Computer Engineering, Economics, Statistics, or Mathematics.

• Excellent analytical, organizational, project management and time management skills capacity.

Working with Manatal

• This role is based at our Bangkok office in the heart of the city center
• As a team of diverse cultures and nationalities, English language proficiency is required
• We enjoy collaborating in person, and the team is working on-site

Why you'll enjoy working with Manatal

• Well-funded start-up backed by Surge & Sequoia
• Be part of one of the fastest-growing B2B SaaS start-ups in the region
• You will be collaborating with talented individuals in the industry
• Join a lively and highly international team
• Indulge in a challenging and innovative working culture
• Attractive medical healthcare plan
• Personal development allowance
• 2 weeks of work from anywhere per year
• Regular fun team-building activities
• Company trip

Apply on our Careers Page
If you are a fit for this role and are excited to join Manatal, please follow this link to apply
https://www.careers-page.com/manatal/job/9WW946

Watch our Demo

https://www.youtube.com/watch?v=-GG1GqXkAKQ 
https://www.youtube.com/watch?v=VjinpYMUMoc

Manatal Hiring

At Manatal, we are dedicated to building an intuitive AI-powered application tracking system to streamline and transform the entire hiring and recruitment process.

We are devoted to attracting the best talent worldwide to join our team and take pride in being an equal-opportunity workplace. We are committed to equal employment opportunities regardless of religion, race, ethnicity, ancestry, national origin, gender, gender identity, sex, sexual orientation, marital or parental status, disability, age, citizenship or other class protected by applicable law.