Staff Marketing Data Scientist

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The role

The Marketing Data Science team is looking to add a Staff Data Scientist who will help shape Home Loans/Home Equity targeting decisions and strategies. The Staff Data Scientist will be working closely with Marketing Managers, Business Units, Product & finance partners to build and grow SoFi Home Loans (HL) and Home Equity Loans (HE, including HELOAN & HELOC) products into a top choice for consumers to “Get Your Money Right”. 

What you’ll do:

• Develop a holistic HL & HE marketing and offer strategy spanning across multiple channels, and an end-to-end offer strategy framework to constantly experiment and optimize offer construct, product preference, and audience selection.

• Explore bureau data and other 3rd party non-FCRA data to improve the marketing strategies and conversion rate, and proactively identify and capitalize on opportunities to improve the acquisition funnel.
• Measure and analyze the effectiveness and ROI (return on investment) of the marketing strategies, make data-driven recommendations and drive informed actions.
• Work with experienced data scientists to own all of the analytics tasks in HL/HE, and potentially support the requests for other lending products.
• Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth.
• Convert complex data into compelling narratives and concise presentations that inform and guide decision-making at the senior management level.
• Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches.
• Collaborate cross functionally with Marketing, Business Unit, Risk, Finance, Product and Engineering, assist senior business leaders in the development of new features.

What you’ll need:

• Bachelor’s degree required (Masters preferred) in Computer Science, Math, Physics, Engineering or quantitative field.
• 8+ years of relevant marketing experience in the financial services industry, with a focus on pre-screened/pre-approved campaigns.
• Strong preference for industry experience in Home Equity loans or Mortgage.
• Proficiency in SQL, Python, and Tableau.
• Experience building data pipelines with Airflow, preferably in Snowflake.
• Demonstrated experience with experimentation and hypothesis testing.
• Knowledge of statistical modeling or machine learning is a plus.
• High intellectual curiosity and a quick learner of new technical skills.
• Ability to initiate and drive projects independently to completion, and ability to clearly communicate technical information to diverse audiences.
• Strong relationship-building and collaborative skills.
• Ability to thrive in a dynamic, cross-functional environment with keen attention to detail.

Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.    To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

The Company hires the best qualified candidate for the job, without regard to protected characteristics.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.