Senior Marketing Data Analyst (all genders)

Senior Marketing Data Analyst (all genders)

Department: Central Functions

Employment Type: Full Time

Location: Remote - Europe

Reporting To: Samy Bouras

Description

About LingodaFounded 12 years ago, Lingoda addresses a pressing global challenge: meeting the demands of growing economies and aging populations through the mobility of global talent. Driven by its mission "to empower global talent with the language, cultural, and technical skills for integration and success", Lingoda has established itself as a leader in education. 
What We Do Lingoda’s highly effective Small Group Learning Model is delivered via over 800,000 classes a year, powered by 2,400 qualified teachers and a unique proprietary curriculum designed to help learners achieve their goals, whether that be career progression or integration into a new country.

Who We Serve
A rapidly growing and ambitious company, Lingoda operates in both B2B and B2C: while the B2B business has a strong focus on the healthcare sector in Germany and a credible ambition to expand into other professions and geographies, Lingoda’s B2C business has a global presence, teaching German, English, Spanish, French, and Italian to students worldwide.Learning a language with Lingoda is a rewarding experience, made possible by us Lingodies who support our students every step of the way. We’re committed to living the learning journey alongside them to create a world of connection and opportunity.Joining Lingoda means becoming part of a team that’s committed to getting better, together. We foster an inclusive culture of bravery, curiosity, and growth, where insight turns into action, and every team member contributes to igniting positive change. Be part of our journey to transform lives through education.


We are currently looking for a Marketing Data Analyst (all genders) based in Berlin or working remotely in Germany.

If you thrive in a dynamic, data-driven marketing environment and are eager to make an impact through analytics, we’d love to hear from you!
Your mission with us:
As a Senior Marketing Data Analyst (all genders), you will work closely with the Marketing team and Data Team to enable data-driven decision-making and improve marketing performance. You will leverage your strong analytical and tracking expertise to monitor channel performance, optimize campaigns, and enhance reporting capabilities. Your insights and recommendations will directly contribute to our marketing strategies and business growth.

Your tasks:

• Partnering with the Marketing team and channel managers to analyze campaign performance, identify trends, and provide actionable recommendations.
• Developing, maintaining, and optimizing tracking frameworks across digital marketing channels (Paid Search, Paid Social, Organic, Email, etc.).
• Setting up and managing tracking solutions using Google Tag Manager (GTM), Google Analytics (GA4), and other tracking tools.
• Assisting with the implementation of UTM strategies and ensuring accurate data collection for multi-touch attribution.
• Supporting daily performance monitoring, reporting on key marketing metrics, and identifying opportunities for optimization.
• Ability to align marketing and finance data for accurate cost attribution, budgeting, and ROI tracking while standardizing marketing metrics, KPIs, and taxonomy across teams.
• Experience collaborating with finance teams to align on cost allocation, accruals, and spend recognition, with an understanding of VAT implications in marketing spend and the ability to reconcile marketing expenses with financial records.
• Working closely with the Data team to execute reporting improvement initiatives and streamline marketing dashboards.
• Refining and challenging stakeholder requests, translating business needs into clear analytical solutions.
• Driving automation efforts for marketing reports and ensuring data integrity across systems.
• Providing training and guidance on data literacy for marketing stakeholders to enhance their data-driven decision-making capabilities.

You bring to the team:

• 5+ years of experience in a data analytics role, ideally within a B2C marketing environment.
• Strong background in Marketing Analytics, Digital Marketing, and Performance Marketing.
• Expertise in Google Tag Manager (GTM), Google Analytics (GA4), and tracking implementation.
• Proficiency in SQL to extract and manipulate marketing data.
• Hands-on experience with Tableau and marketing performance dashboards.
• Strong understanding of marketing attribution models and tracking methodologies.
• Familiarity with advertising platforms such as Google Ads, Meta Ads, and other programmatic platforms.
• Ability to manage large datasets and work with complex data structures.
• Advanced skills in Excel/Google Sheets for data analysis and reporting.
• Knowledge of Matomo is a plus.
• Python or DBT knowledge is a plus but not required.
• Passionate about marketing, data, and performance optimization with a keen eye for detail and problem-solving mindset.

You add to our culture with:

• Your experience with agile methods and design thinking is a plus.
• You have an independent and rigorous working style
• You are a team player and love to think outside the box
• You have the ability to understand business challenges and stakeholders' needs

What you can expect from Lingoda:

• Approachable leaders and transparent communication - every voice counts at Lingoda!
• Company events and colleagues who are always happy to socialise + budgets towards team building events!
• An inclusive environment with great team spirit and passion for languages
• A well-structured and exciting onboarding process to set you up for success!
• The possibility to work remotely from your home or in the office located in the heart of Berlin
• Learning & development opportunities
• Free access to our language classes
• Mental Health programs
• Corporate benefits & pension funds
• Discounts on Urban Sports memberships (EU)
• Public Transport discounts in Berlin
• 30 vacation days per year
• Free snacks & drinks at the office
• The modern hardware necessary for your work (n/a for freelancers)
• Flexible working hours

Does that sound exciting?
Then, send us your CV right away! We are looking forward to hearing from you!
Lingoda is dedicated to promoting diversity and inclusion in the workplace. As an equal opportunities and affirmative action employer, we strive to create a workforce that reflects the diversity of our user base. Our commitment ensures that every applicant is assessed on the basis of their skills and qualifications, regardless of age, gender identity, ethnicity, sexual orientation, disability, or religion.
We ask that you please apply directly via the link provided in the job description or directly on our website. Due to GDPR regulations, applications sent otherwise will not be considered.