TikTok Shop - Product Manager, Customer Growth
San Jose, California, United States
About the team:
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.
TikTok Shop is seeking a hands-on and strategic Product Manager to lead loyalty and retention initiatives, including the development of user benefit programs and subscription-like offerings. You’ll play a key role in shaping the future of customer loyalty on the platform—crafting packages that reward high-value users and building the foundational systems to drive repeat purchases.
Responsibilities:
- Define and own the product roadmap for loyalty programs, subscription-like features, and exclusive user benefits.
- Translate business strategy into product specs that enhance retention and long-term user value.
- Partner with Marketing, Data Science, and Engineering to launch pilots and refine loyalty mechanisms based on performance.
- Deeply understand user segments and design differentiated packages to maximize satisfaction and frequency.
- Monitor retention KPIs, feedback loops, and competitor strategies to evolve our loyalty offering over time.
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.
TikTok Shop is seeking a hands-on and strategic Product Manager to lead loyalty and retention initiatives, including the development of user benefit programs and subscription-like offerings. You’ll play a key role in shaping the future of customer loyalty on the platform—crafting packages that reward high-value users and building the foundational systems to drive repeat purchases.
Responsibilities:
- Define and own the product roadmap for loyalty programs, subscription-like features, and exclusive user benefits.
- Translate business strategy into product specs that enhance retention and long-term user value.
- Partner with Marketing, Data Science, and Engineering to launch pilots and refine loyalty mechanisms based on performance.
- Deeply understand user segments and design differentiated packages to maximize satisfaction and frequency.
- Monitor retention KPIs, feedback loops, and competitor strategies to evolve our loyalty offering over time.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index 💰
Job stats:
0
0
0
Categories:
Leadership Jobs
Product Jobs
Tags: Engineering KPIs Machine Learning ML models
Region:
North America
Country:
United States
More jobs like this
Explore more career opportunities
Find even more open roles below ordered by popularity of job title or skills/products/technologies used.
Data Engineer II jobsSr. Data Engineer jobsBI Developer jobsBusiness Intelligence Developer jobsPrincipal Data Engineer jobsStaff Data Scientist jobsStaff Machine Learning Engineer jobsPrincipal Software Engineer jobsJunior Data Analyst jobsData Science Intern jobsDevOps Engineer jobsData Manager jobsSoftware Engineer II jobsData Science Manager jobsStaff Software Engineer jobsData Analyst Intern jobsLead Data Analyst jobsData Specialist jobsBusiness Data Analyst jobsAI/ML Engineer jobsSr. Data Scientist jobsBusiness Intelligence Analyst jobsData Governance Analyst jobsData Engineer III jobsSenior Backend Engineer jobs
Consulting jobsMLOps jobsAirflow jobsOpen Source jobsEconomics jobsLinux jobsKPIs jobsKafka jobsGitHub jobsTerraform jobsJavaScript jobsPostgreSQL jobsRDBMS jobsData Warehousing jobsPrompt engineering jobsNoSQL jobsStreaming jobsClassification jobsComputer Vision jobsBanking jobsRAG jobsScikit-learn jobsPhysics jobsGoogle Cloud jobsHadoop jobs
dbt jobsPandas jobsGPT jobsBigQuery jobsLooker jobsOracle jobsScala jobsR&D jobsData warehouse jobsReact jobsDistributed Systems jobsLangChain jobsScrum jobsPySpark jobsMicroservices jobsCX jobsELT jobsIndustrial jobsOpenAI jobsSAS jobsRedshift jobsJira jobsModel training jobsTypeScript jobsRobotics jobs