Intern - Content Analyst

About Groww: We are a passionate group of people focused on making financial services accessible to every Indian through a multi-product platform. Each day, we help millions of customers take charge of their financial journey. Customer obsession is in our DNA. Every product, every design, every algorithm down to the tiniest detail is executed keeping the customers’ needs and convenience in mind. Our people are our greatest strength. Everyone at Groww is driven by ownership, customer-centricity, integrity and the passion to constantly challenge the status quo.   Are you as passionate about defying conventions and creating something extraordinary as we are? Let’s chat.   Our Vision Every individual deserves the knowledge, tools, and confidence to make informed financial decisions. At Groww, we are making sure every Indian feels empowered to do so through a cutting-edge multi-product platform offering a variety of financial services. Our long-term vision is to become the trusted financial partner for millions of Indians.   Our Values Our culture enables us to be what we are — India’s fastest-growing financial services company. It fosters an environment where collaboration, transparency, and open communication take center-stage and hierarchies fade away. There is space for every individual to be themselves and feel motivated to bring their best to the table, as well as craft a promising career for themselves. The values that form our foundation are:

• Radical customer centricity
• Ownership-driven culture
• Keeping everything simple
• Long-term thinking
• Complete transparency

Responsibilities

• Automated SEO & Trend Analysis: Develop and deploy custom AI agents to perform comprehensive YouTube SEO audits and automatically identify high-potential, trending topics for content creation.
• AI-Powered Scriptwriting: Utilize large language models (LLMs) and advanced prompt engineering to generate, write, and refine high-quality video scripts that align with the company's brand voice and narrative style.
• End-to-End AI Video Production: Manage the entire AI-driven video creation process, integrating tools for automated voiceovers, visual and character generation, and AI-powered editing to produce finished videos at scale.
• Workflow Integration & Automation: Build a seamless, automated content pipeline by integrating various AI tools and platforms using APIs and automation software, connecting everything from topic discovery to final video output.
• Performance Analysis & Iteration: Analyze the performance metrics of AI-generated content (e.g., views, CTR, retention) to continuously refine AI models, prompts, and content strategies, while staying current with the latest industry tools.

 

Requirements

• Proficient in Microsoft Excel (filters, lookups, pivots, basic automation).
• Familiarity with AI tools/agents (e.g., ChatGPT, Notion AI, workflow automation tools like N8N) and open to learning more.
• Strong communication skills to liaise professionally with external vendors.
• Detail-oriented with the ability to manage multiple moving parts.
• Interest in Analytics & SEO is a Plus
• Certificate of internship and potential for a full-time opportunity based on performance.