Digital and Customer Analytics Expert

Job Title: Digital and Customer Analytics Expert

Organization: Strategy and Analytics, Product

Job Location: GPHouse

Closing Date: 17-July-2025

Please attach your CV while applying for this position

Job Overview:  

The Digital and Customer Analytics Expert plays a key role in shaping data-driven strategies that enhance customer experiences, drive growth, and improve overall business performance. By integrating insights across the end-to-end customer journey—including CVM campaigns, telco and digital product usage, app and platform interactions, customer segments, and operational KPIs—this role delivers actionable recommendations that support customer-centric, digital-first decision-making. The goal is to increase engagement, retention, and profitability through seamless, personalized experiences aligned with the company’s broader digital and strategic objectives.

Job Responsibilities:

• Collaborate with product and marketing teams to design targeted campaigns across appropriate channels, creating relevant messaging and creative assets to drive customer acquisition and engagement.

• Develop and implement strategies to attract new customers through targeted campaigns and optimized acquisition channels. Improve onboarding experiences by identifying and resolving pain points in early customer journeys.

• Analyze user behavior across digital touchpoints—including MyGP, third-party recharge, and content platforms—to optimize journeys, increase engagement, and drive digital revenue.

• Support digital cashback and offer strategy by evaluating performance, identifying optimization opportunities, and ensuring cost-effectiveness through data-driven recommendations.

• Collaborate with digital product and platform teams to define, measure, and improve key metrics such as activation, feature adoption, repeat usage, and conversion across app and IoT experiences.

• Use customer behavior data to identify churn risks, drive engagement initiatives, and support loyalty programs. Create personalized offers and experiences to increase lifetime value and reduce churn.

• Leverage exploratory data analysis, visualization tools, and collaborate with data scientists to uncover trends, provide actionable insights, and support strategic business decisions.

• Track key performance indicators, detect abnormalities, and generate detailed reports to inform stakeholders, ensuring alignment with strategic goals and continuous performance improvement.

• Create and refine customer segmentation models to enable precise targeting and tailored experiences. Continuously adjust strategies based on customer response, segment performance, and market trends.

• Analyze customer journeys from acquisition to retention, identifying touchpoints and pain points to enhance onboarding, engagement, and loyalty programs for long-term value.

• Work closely with cross-functional teams, share best practices and industry insights, and implement innovative solutions to maximize campaign impact and maintain competitive advantage.

Education and Experience:

• Bachelor / Masters in Business, Applied/Statistics & Computer Science is preferred.

• Specialized training in Data Problem solving and Data science

• Knowledge of SQL, R OR Python, and visualization tool (Power BI/Qlik/Tableau)

• 2 years of experience in areas such as Commercial Planning, Strategy, Product Management, Business Intelligence. Freshers are encouraged to apply.

• Experience in conducting analysis using complex dataset

• Understanding of revenue segments & drivers, telco-digital product & contextual offers, product lifecycle & GTM management

• Understanding of competition landscape, regulatory environment, consumer insight, industry & global benchmarking.

Skills/Competencies

• Excellent verbal, written, and interpersonal communication skills

• Forward and innovative thinking and strategic mindset.

• Strong analytical and critical thinking skills to identify issues and find effective solutions

• Business and financial skills - able to assess risk and plan contingency

• Comprehension of Telecommunication and Digital Business (MFS, Content platform, IoT, Lifestyle Apps)