VP, Co-Brand Analytics

Job Description:

Role Summary/Purpose:

The VP, CoBrand Analytics Leader is responsible for driving the overall analytics vision for a set of general purpose and cobranded credit card portfolios.  These portfolios span multiple industries including travel, telecom, retail, and ecommerce.  S/he leads a team of analysts to develop capabilities and solutions, derive actionable insights, and influence business strategies and decisions throughout the customer journey.

This will involve marketing and consumer analyses, segmentation, forecasting, reporting, and other projects related to improving portfolio performance, customer experience, and operational efficiency.  This leader will collaborate closely with clients and internal business partners to drive growth and profitability for the SYF Cobrand business.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Provide strategic leadership and hands-on analytical support to multiple general purpose and cobrand credit card portfolios

  • Develop analytics agenda and roadmap for each portfolio to drive business goals

  • Spearhead analytics development and delivery for new launches, value propositions, customer acquisitions, lifecycle marketing, and customer experience initiatives

  • Lead analytics and cross functional teams to design, develop, implement and monitor analytical solutions

  • Propose new analytical capabilities and solutions to optimize business value and customer experience

  • Lead team to produce analytics to track results of strategies deployed, and create test and learn culture through ongoing assessment

• Foster strong partnership and engagement with both the internal SYF and client teams

  • Effectively engage with internal and client partners at all levels up to and including senior leadership

  • Influence internal and client partners to implement profitable data-driven strategies

  • Develop business cases and action plans to drive strategy including targeting recommendations, test designs, product opportunities, and cost/benefit analysis

  • Participate in and present at business and client leadership meetings representing team and analytics organization

• Manage, coach and develop a team of analytics professionals dedicated to SYF Cobrand business

  • Prioritize workload across teams to ensure highest-quality execution and delivery of strategic analytics, diagnostics, ad-hoc analyses, and reporting

  • Lead analytics team to deliver complex projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations

  • Formulate strategy and action plan to recruit, retain, and develop talent

  • Coach and develop analytic professional through training and hands-on experiences

• Partner with Analytics CoE teams to drive best practices and central analytic capabilities across clients

  • Partner with CoE teams to develop and apply advanced analytics and models to optimize business outcomes

  • Partner with CoE teams to develop and implement analytic solutions to improve customer experience across different channels

  • Provide input to CoE teams representing client and business

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor’s degree in Statistics, Economics, Mathematics, or another quantitative field, or in lieu of degree, a high school diploma/GED and 12+ years of experience in business analytics and/or advanced analytics role

• A minimum of 8+ years of work experience to include:

  • 5+ years of analytic leadership/managerial experience within financial services or other consumer analytics business

  • 5+ years leading large-scale marketing and/or customer analytics projects

• Must be willing to travel up to 20% of the time

Desired Characteristics:

• General purpose and cobrand credit card experience strongly preferred

• Client facing experience preferred

• Advanced degree preferred

• Demonstrated ability to manage remotely located domestic and international teams

• Proven hands-on experience using SAS, SQL, and/or open-source tools (e.g., R, Python)

• Experience with data visualization tools such as Tableau

• Understanding of targeting and segmentation, retail analytic tools, and advanced skills using Excel and PowerPoint strongly preferred

• Understanding of credit card industry financial P&L drivers and sensitivities

• Ability to influence senior corporate decision makers and business strategies with analytical insights

• Excellent verbal and written communication skills and the ability to engage effectively with a broad range of audiences including senior business leaders, other senior analytics leaders, and highly technical talent

• Ability to synthesize/analyze complex and diverse information and to develop and recommend strategies and communicate them clearly

Grade/Level: 14

The salary range for this position is 170,000.00 - 290,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+, with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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