Data Strategy & Analytics Director

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.  

The Opportunity:

We are seeking a transformational leader to drive the next evolution of our Costa Rica Data Strategy & Analytics (DS&A) team. As the senior-most DS&A leader in our Costa Rica office, you will spearhead a strategic expansion of our team's capabilities from data management excellence into advanced analytics and marketing technology. This is a unique opportunity to:

• Lead and shape the transformation of an established ~20person team
• Build a multi-disciplinary center of excellence spanning Data, Analytics, and Tech practices (pulling from established Analytics and Tech playbooks in the US)
• Define and implement new training programs that will upskill talent across multiple disciplines
• Drive the team's evolution from operational excellence to strategic client partnership

The Role:

Initially, you will focus on team leadership and capability building, gradually expanding to include strategic client leadership responsibilities. You will collaborate with DS&A Leadership to develop and execute a cross-practice training curriculum while managing day-to-day team operations and mentoring the next generation of analytics leaders.

Team Lead Responsibilities:

• Lead and develop a 12-16 person team of Analysts, Senior Analysts, and Managers, including direct management of 1-3 Managers
• Help design and implement cross-practice training curriculum to upskill team in Analytics, Tech, and Client Service 
• Drive operational excellence through team management, resource planning, and performance development 
• Champion Kepler's proprietary tools and technologies, providing strategic feedback and driving adoption 
• Partner with senior leadership on departmental strategy, best practices, and team development 
• Support business development through scope and pricing recommendations, as well as direct contributions to pitches and other BD exercises
• During onboarding, weekly in-office presence required. After 90 days, in-office presence required once/month in accordance with the broader team’s schedule.
• There will also be the opportunity to help DS&A Leadership seed and develop a DS&A practice in our Philippines office.
• Administrative and performance management oversight in collaboration with HR and other local leadership

Client Lead Responsibilities:

• Be the senior-most DS&A contact across a book of client accounts, owning client relationships and deliverables across measurement strategy, analytics, and reporting 
• Drive adoption of advanced measurement solutions including brand lift studies, matched market testing, and data clean rooms 
• Develop client-specific roadmaps that align with business objectives and drive revenue growth 
• Translate complex data into actionable insights for senior client stakeholders 
• Some North American travel may be required

Required Qualifications:

• 8-10+ years in marketing analytics, data science, or ad tech 
• Proven team leadership experience; analytics training program development a plus
• Expertise in 1-2 practice areas (Data, Analytics, Tech) with working knowledge across all three 
• Appetite for innovation and AI-driven automation
• Detail-oriented with hands-on leadership approach
• Strong SQL skills and experience with:
• Media analytics and testing design
• Marketing measurement solutions (MMM, attribution)
• Data clean rooms (AMC preferred)
• Demonstrated success in:
• Building senior client relationships
• Developing junior talent
• Problem-solving complex marketing challenges, and translating analytical processes and results for non-technical audiences
• Leading organizational change
• Excellence in English communication and time management
• BA/BS degree required

MORE ABOUT KEPLER

Benefits & Perks

• Competitive health and dental benefits
• Tuition reimbursement and training stipend
• Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend
• “Work from Anywhere” 4 weeks per year
• Stocked kitchen, and other team outings
• Collaborative and friendly work space, easily commutable location
• Volunteering & altruism opportunities
• Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated
• If something is important to you that’s not listed here, let us know!

Career & Development Focus

• Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
• Opportunities to pursue business related side projects and Hackathons
• Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups
• Opportunity to work with cutting edge technology and industry thought leaders
• Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees

**All applications must include a Resume & Cover Letter in English to be considered. 

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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