Data Scientist - SEO Strategist

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

About the Role

We’re looking for an SEO focused Data scientists to join Groupon’s high-impact Coupons team—our affiliate marketing powerhouse. In this role, you’ll blend cutting-edge AI capabilities with performance-driven SEO strategy to transform how we generate, optimize, and scale content across thousands of coupon pages.

You’ll work at the intersection of SEO, automation, and AI innovation—leading projects that integrate generative AI, NLP models, and internal tools to enhance our reach and performance across search engines and partner platforms.

🔍Key Responsibilities

• Design and Own GenAI-Powered SEO Workflows:
  Develop and manage pipelines that leverage GenAI and prompt engineering to create SEO-optimized content at scale, from coupon titles to meta descriptions.
  
  
• Automate and Optimize Content Creation:
  Build intelligent systems to generate, validate, and refine coupon content using company-specific data, keyword models, and NLP-based frameworks.
  
  
• Centralize SEO Tooling with AI Assistants:
  Lead the development of internal chatbots or extensions that streamline team workflows (e.g., accessing keyword tools, automating tag writing, or reviewing content quality).
  
  
• SEO Intelligence and Performance Modeling:
  Use classification models and segmentation techniques to analyze ranking factors, forecast trends, and identify content gaps across Google and AI platforms.
  
  
• Collaborate Cross-Functionally:
  Partner closely with SEO managers, product, and engineering teams to embed AI-driven capabilities into existing content workflows and performance dashboards.
  
  

💪🏼 What You Bring

• 4+ years of experience in data science, AI product development, or technical SEO roles, ideally within e-commerce, affiliate, or content-heavy environments.
• Expertise in Generative AI and NLP, including LLMs (e.g., GPT, RAG), prompt engineering, and AI agents.
• Strong background in Python (Pandas, Scikit-learn, Hugging Face), SQL, and cloud-based tooling.
• Experience building and integrating internal tools or assistants (e.g., browser extensions, chatbots) for operational efficiency.
  Proven track record of automating content workflows and improving SEO outcomes using AI/ML techniques.
• Deep understanding of search engine behavior, content optimization, and performance tracking in an affiliate context.
• A self-starter mindset with the ability to own initiatives from idea to deployment.
• Familiarity with MLOps practices and vector databases.
• Comfort with no-code/low-code platforms for rapid prototyping.
  
  

🧩Nice to Have

Experience in the Coupons or affiliate marketing industry.

💚 Why You'll Love It Here

You'll be at the heart of the action – switching between numbers, projects, tools, and people. No two days are the same, and your work will directly shape how we grow and improve. 

If you're ready to roll up your sleeves and make an impact, we’d love to meet you. 🚀

Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers