Sr. Data Analyst - Media
Detroit, United States
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OneMagnify
OneMagnify provides marketing solutions from customer experience and brand strategy to digital and business intelligence, taking you from Insight to Impact.OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Companyās core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion.
OneMagnifyās commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India.
We are looking for a client facing Senior Data Analyst (Media) who is excited to create exceptional client partnerships. Are you a creative problem solver with a passion for helping companies grow their business? If so, we might be looking for you - our new Media Analyst!
What You'll Do:Ā
Design and develop reports/analytics/dashboards to analyze advertising performanceĀ
Work with digital advertising partners, owning the relationship, building and delivering against an analytics roadmapĀ
Mine data for the underlying trends, providing actionable marketing insights using the lens of consumer behaviors and marketing triggers, to drive business resultsĀ
Transform insights and analysis into presentations and stories for marketing leadership regarding advertising program and campaign performance, along with optimization recommendationsĀ
Collaborate with stakeholders to devise key performance indicators and build the best reporting solutions including dashboards and advanced visualizations, validating and analyzing applicable dataĀ
Validate and audit advertising campaign setup through data, proper creation and execution, naming conventions and reportingĀ
Ensure consistency and support the development of the advertising reporting approaches, governance and processes across internal teams and outside partnersĀ
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What You'll Need:Ā
Experience with BI Tools (Domo, Datorama, Tableau, Power BI, etc.)Ā
Experience with Advertising reporting (Google Analytics and Adobe Analytics)Ā
SQL ProficiencyĀ
Ability to turn data into stories, focusing on not only the 'what', but the 'why'Ā
Expertise in omni-channel marketing reporting and analysis; including Paid Search, Natural Search, Display, Video, Social Media, Leads and SalesĀ
Knowledgeable of the digital marketplace, including the advertising media buying process, optimization strategies, and media and audience attribution.Ā
Creative problem solving and outstanding attention to detailĀ
Superb communication skills, positive demeanor and solution focusedĀ
Ability to thrive in a fast paced, quickly growing environmentĀ
A positive approach to serving customers and providing exceptional customer serviceĀ
Ability to work independently and as a collaborative team member with a positive ācan doā attitudeĀ
Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environmentĀ
Preferred Skills:Ā
Strong aptitude and technical application of digital marketing tools such as: Google AdWords, Google 360, Adobe Experience Cloud Suite (Audience Manager, Campaign, Target, etc.), FB Business Manager, Artificial Intelligence Engine(s) or other/custom DSPsĀ
Automotive industry experienceĀ
Benefits
We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.
About us
Whether itās awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.
We are an equal opportunity employer
We believe that Innovative ideas and solutions start with unique perspectives. Thatās why weāre committed to providing every employee a workplace thatās free of discrimination and intolerance. Weāre proud to be an equal opportunity employer and actively search for like-minded people to join our team.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.
* Salary range is an estimate based on our AI, ML, Data Science Salary Index š°
Perks/benefits: Career development
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