Data Strategist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

Who we’re looking for 

We're seeking a highly collaborative and enthusiastic Data Strategist to join our team.  You will work with marketing clients and colleagues to develop and deliver data & insight activities centred on CRM targeting, personalisation, measurement and optimisation across multiple digital channels. You should be a self-starter, full of enthusiasm and highly collaborative.  

Our clients include Toyota/Lexus, British Heart Foundation, Samsung, GEHC, Tork, Boots, BAT, Nestle and more! 

About the team you will be joining 

You'll be joining a dynamic and award-winning data strategy team within a fast-paced agency environment. Reporting into a Data Strategy Manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists and insight and effectiveness experts as well a team of technical enablement specialists.  

What You Will Be Doing: 

As a Data Strategist, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves: 

• Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables, such as:  

• Data discovery and analysis projects to unify consumer data and develop actionable insights. 

• Roadmaps to guide client marketing activities. 

• Defining frameworks to measure marketing success, setting KPIs, benchmarks and targets 

• Defining and setting up reporting and analysis processes that meet client objectives. 

• Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams. 

• Measuring, evaluating, and optimizing marketing activity using best practice testing methodologies. 

• Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders. 

• Presenting regularly to clients and attending client meetings. 

• Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website. 

• Contributing to the broader team by sharing knowledge and fostering a learning culture. 

What Skills Will Help You Be Successful: 

• Excellent communication, organisational and presentation skills. 

• 2+ years in a data function, preferably within an agency environment or similar with transferable experience. 

• Able to explain the technical details of data and analytics in a non-technical way to people outside the discipline. 

• Good proposal writing skills. 

• Strategic thinker with strong knowledge of CRM and digital marketing. 

• High level numeracy and analysis skills. 

• Hands-on knowledge of any of the following would be advantageous, but not essential: 

• Data Management Platforms (e.g. Krux, Adobe Audience Manager) 

• Website analytics & personalisation/testing tools (e.g. Google Analytics, Adobe Analytics & Target, Optimizely) 

• Social analytics tools (e.g. Sysomos, Radian 6) 

• Data visualisation tools (e.g. Qlikview, Tableau) 

• Data analysis tools (e.g. SAS, SQL, SPSS, Faststats) 

• Campaign Management tools (e.g. Adobe Campaign) 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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