Sr. Copywriter (GolfNow, SportsEngine, Fandango, Rotten Tomatoes)

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

NBC Sports Next is where sports and technology intersect. We’re fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology. We’re a subdivision of NBC Sports and home to leading technology platforms and digital applications for Youth & Recreational Sports; Golf; and Emerging Media.  

At NBC Sports Next, we equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, the largest youth sports club, league and team management platform; SportsEngine Play, the first ever streaming service for youth and amateur sports, GolfNow, the leading online tee time marketplace and provider of golf course operations technology; and GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, instructional content and more.

Over the past twenty years, Fandango has built a network of direct-to-consumer digital brands, where 50 million+ fans unite to celebrate their love for movies, TV and streaming.  We take pride in serving fans throughout their entertainment journey from content discovery to theatrical moviegoing to watching at home. Our portfolio includes leading online movie ticketer, Fandango, which tickets for more than 31,000 U.S. movie screens; world-renowned entertainment review site, Rotten Tomatoes; and Fandango at Home (previously known as Vudu), the on-demand streaming service offering the industry’s best selection of 4K UHD titles and more than 250,000 new release and catalogue movies and next day TV shows.

Job Description

We are in search of a highly-skilled senior-level writer, storyteller, editor, keeper of the brand voice, and AI promtper to work across all the sports and entertainment brands—including SportsEngine, GolfNow, GolfPass, Fandango, Rotten Tomatoes, and more - as we make history launching Versant, a modern media company spin-off of Comcast NBCUniversal.

Our ideal candidate knows how to weave a compelling story across many forms of marketing-related deliverables, including brand campaigns, email journeys, digital advertising campaigns, infographics, website content, on-air and radio scripts, etc. Perhaps even more importantly, this person is adept at prompting AI tools such as Google Gemini, Claude, and/ or Chat GPT to deliver quality copy for turnkey initiatives such as national promotions, social media copy, and more.

For this position, collaboration and creativity are key. Our ideal candidate is a self-starter who is able to work quickly and strategically to meet the needs of the project and its stakeholders, whether it be promoting the latest major movie release or launching new features that help golfers enjoy their next round of golf even more.

Are you ready to flex your skills and join our fun, dynamic, award-winning team? Please submit a writing sample or portfolio alongside your resume and application to demonstrate your experience and abilities!

Responsibilities:  

• Lead all copy projects for the Creative group as the team’s copy-creation strategist
• Develop clear and compelling copy for various channels including websites, apps, advertising, promotions and giveaways, video scripts, social media, product marketing campaigns, and more
• Lead brainstorming sessions, conceptualize and collaborate with Designers, Art Directors, Creative Directors, Producers, Marketing leads, and Product team members on projects
• Prompter and Editor for all AI-generated copy used for templated, turnkey copy requests
• At times, manage external copywriter resources in partnership with Creative Directors
• Adhere to and evolve our product Brand Guidelines, maintaining cohesive tone, voice, style, and messaging across all platforms while considering strategic goals and company values
• Generate unique brand campaign concepts with Creative and Marketing team
• Manage multiple projects simultaneously while meeting tight deadlines
• Expertly interface with internal stakeholders to receive feedback and adjust copy as needed
• Collaborate with data and Portfolio Marketing teams to evaluate performance (e.g., open rates, click-through rates, conversion, etc.) and optimize copy
• Constantly aware of new industry trends and products developed that could assist with efficiency and optimization
• At times, prepare presentation slides and pitch concepts to internal stakeholders
• Other duties as assigned 

Qualifications

Qualifications/ Requirements:  

• Bachelor's degree from a four-year college or university preferably in English, Writing, Editing, Journalism, Marketing, or similar
• 5+ years of copywriting experience
• Has experience writing for both B2B and B2C audiences
• Portfolio is required to demonstrate creative skills; may be asked to take a writing test
• Adept at Microsoft Office products, especially Outlook, Teams, Word, PowerPoint, Sharepoint, etc.
• Willingness to work a hybrid 3-day schedule in Orlando, FL hub office
• Consistent, regular, and punctual attendance required

Desired characteristics:

• Excellent analytical, marketing, verbal, and written communication skills
• Ability to organize, prioritize, and handle multiple tasks/assignments/projects concurrently
• Has a bias for action, and operates with a built-in sense of urgency to meet deadlines 
• Ability to work proactively and effectively with other departments and functions
• Ability to perform duties with nominal direction; a proactive, self-starter
• Extremely detail-oriented and highly-organized
• Strong sense of accountability and desire to be the one ultimately responsible for getting things done right, the first time, on time
• Proficient with Project Management tools, namely Asana, a plus
• Confident and professional virtual call presence
• Comfortable working in a group environment and possesses strong interpersonal skills
• Takes initiative and is self-motivated
• Willingness to travel for team events and conferences 1-2 times a year
• Interest in theatrical movie releases and the entertainment industry a plus

Knowledge of sports—playing, following, industry—a plus

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.