Senior Analyst - B2B Marketing

🛍️ Senior Analyst - B2B Marketing
📍 London, UK | Office-Based (Mon–Thurs, Fri-WFH)
🕒 Full-Time

🎁 Benefits: Wayfair Employee Discount, Private Medical Care, Dental Care, Gym Membership Reimbursement, Tuition Reimbursement, 25 Days Starting Holiday + Bank Holidays (with tenure increases), Pension, Cycle to Work scheme, and more.

💼 Wayfair & The Role

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

We are looking for a Senior Analyst – B2B Marketing with 3+ years of experience to manage and optimize our B2B marketing activities (i.e. Paid Search, Email marketing). This role is perfect for a data-driven professional with strong analytical and technical skills, capable of executing and leading initiatives to drive growth.

You will work closely with internal teams (Marketing channels, Category Management, Martech, Data Science, Engineering) to enhance performance and drive efficiency. The ideal candidate has experience with B2B marketing, bidding strategies, audience segmentation, and attribution modeling while understanding what B2B customers need to further tailor and optimize our B2B marketing activities.

💼 What You'll Do

• Manage and optimize B2B marketing activities across various marketing channels (i.e. Paid Search, email) ensuring alignment with business objectives.

• Analyze, identify and prioritize the most promising acquisition and brand growth levers, based on data and market trends

• Build and scale user acquisition strategies across all marketing areas such as influencers, content, brand activations, partnerships, and more

• Drive deep analysis of our acquisition funnels, user behavior, and LTV:CAC dynamics to spot opportunities and optimize ROI

• Manage cross functional projects to further drive growth of our B2B customer base

• Work with Data Science and Martech teams to refine machine learning-based bidding strategies, automation, and attribution models.

• Stay ahead of platform updates, privacy regulations, and measurement changes, including GA4, server-side tracking, and first-party data strategies.

✅ What You’ll Bring

• 3+ years of experience in B2B marketing

• Strong analytical and technical skills, with experience in Excel (advanced), SQL, Looker, Tableau, Python, or R.

• Knowledge of incrementality testing, attribution modeling, and marketing automation.

• Strong business acumen, with the ability to translate insights into actionable optimizations.

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field (Master’s preferred).

• Understanding of the evolving privacy and measurement landscape, including GA4, first-party data, and server-side tracking.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.