Manager, Paid Search (SEM)

Company Description

Sosemo is a distinguished agency specializing in strategic media planning, digital marketing, and campaign management. We are widely recognized for our expertise in search marketing (SEO/SEM), paid social, and programmatic strategies, particularly in the pharmaceutical and consumer brand sectors. Our goal is to be at the forefront of AI as it continues to integrate with traditional search platforms, guiding brands to maintain visibility and optimize their performance. As AI becomes deeply integrated with traditional search platforms, our agency is focused on helping brands navigate this dynamic space to maintain visibility, optimize performance, and stay competitive.

Job Description

We are seeking a talented Paid Search (SEM) Manager to join our rapidly growing team.

The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media.

Sosemo is investing significantly in AI. Therefore, the Paid Search Manager will be expected to both deploy and contribute to developing AI workflow automations. The Paid Search Manager will also be expected to keep up on the latest trends related to AI and search, especially as it pertains to paid aids.

The Paid Search (SEM) Manager will be required to wear many hats and roll up their sleeves often.

Along with a competitive salary (salary range: $82,500 - $95,000) and benefits, we offer numerous opportunities to earn additional compensation through various programs including a yearly bonus.

Our office is located at 26 Broadway. In addition to working with a stellar team, our office has beautiful common areas, monthly events, free snacks and coffee. Currently, we offer a hybrid work schedule. Employees are encouraged to work from the office 2-3 days per week  Please note: our office is following all CDC and state guidelines. 

Duties & Responsibilities

• Assist with proposal development for new and existing clients
• Manage and delegate roles and responsibilities and tasks to a team of 2-3 strategists and associates and maintain high standards for quality work
• Develop, catalog and leverage AI prompts for routine work
• Leverage AI agents for advanced workflows and provide feedback to AI agent owners aimed at process improvements
• Ensure that the “Sosemo Approach” is followed by the team
• Function as a strategic expert on the team to help guide both clients and the client services team
• Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
• Manage clients and ensure satisfaction
• Conduct keyword research, social listening, analysis/insights/recommendations
• Conduct inventory assessments and development budget allocation recommendations
• Structure and setup campaigns
• Paid search campaign management
• Develop and optimize ads
• Participate in PRC reviews for pharmaceutical clients
• Manage paid media campaigns
• Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
• Research and keep up on industry trends
• Assist with strategy development and team management
• Develop new marketing services and refine processes

Qualifications

• 4-year college degree in marketing, computer science, or related field
• 3-5 years of experience managing paid search campaigns
• Must have Fortune 500 or prior big agency experience
• Expertise in developing AI prompts for business applications
• Willingness to leverage AI to automate or enhance most workflows
• Passion for digital marketing and entrepreneurship
• Must have strong analytical and problem-solving skills
• Must have strong verbal and written communication skills
• Must have strong presentation skills (Virtually & In-Person)
• Ability to manage and prioritize multiple projects simultaneously
• Must be able to make decisions in a fast-paced environment
• Must be highly detail-oriented
• Must have basic knowledge of web technologies
• Must have working knowledge of social networking sites, search engines and app stores
• Must have expert knowledge of paid search engine marketing
• Must have working knowledge of paid social
• Must have stellar team cooperation and training skills (ie. Handling questions from jr. colleagues, troubleshooting, communicating clearly with manager(s)) 
• Must have leadership qualities
• Must have the ability and desire to train and develop talent
• Prior pharmaceutical marketing experience a plus
• 1 year of prior team management experience is a plus

Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines.